Also, notice how even throughout the same model—Clif bars, as an example—sugar counts can vary wildly. Kind’s pop-up store in Soho is part of a two-pronged marketing campaign to call out different snack foods for his or her lack of ingredients transparency. Together with co-founder Jared Smith, the duo launched their bar brand in the spring of 2013. “We called bullshit on protein bars, there was

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