4 YouTube Marketing Tips for Small Businesses

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Presentation Description

There are a number of benefits to using YouTube for business marketing. To begin with, YouTube is the second most popular social media site on the Internet.

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Presentation Transcript

4 YouTube Marketing Tips for Small Businesses:

4 YouTube Marketing Tips for Small Businesses

Why Use YouTube For Marketing?:

Why Use YouTube For Marketing?

Creating marketing videos for YouTube is far less expensive than the majority of other advertising venues, especially TV. :

C reating marketing videos for YouTube is far less expensive than the majority of other advertising venues, especially TV.

If you run a small business, on the Internet and sites like YouTube, you have a level playing field with larger corporations and businesses. While marketing with YouTube has the potential to bring you a lot of new customers and develop your brand name, it can be difficult to know where to start.:

If you run a small business, on the Internet and sites like YouTube, you have a level playing field with larger corporations and businesses. While marketing with YouTube has the potential to bring you a lot of new customers and develop your brand name, it can be difficult to know where to start.

Online video marketing may sound intimidating, but it is actually rather similar to marketing a website. You will still need to create interesting content and drive traffic to your videos.:

Online video marketing may sound intimidating, but it is actually rather similar to marketing a website. You will still need to create interesting content and drive traffic to your videos.

There are a few basic tips that can help even a novice to Internet marketing increase the number of people who watch their business' YouTube videos. :

There are a few basic tips that can help even a novice to Internet marketing increase the number of people who watch their business' YouTube videos.

Determine What Type of Videos Are Best For Your Business:

Determine What Type of Videos Are Best For Your Business

Before you can begin an online video marketing campaign, you need to know what types of videos to create. To begin with, the majority of the advertising videos are unsuccessful.:

Before you can begin an online video marketing campaign, you need to know what types of videos to create. To begin with, the majority of the advertising videos are unsuccessful.

While there are some advertising videos that do go viral, the majority do not get a lot of attention. That is not to say that you should not advertise your business in your videos. :

While there are some advertising videos that do go viral, the majority do not get a lot of attention. That is not to say that you should not advertise your business in your videos.

Instead of creating videos that are obviously just ads, you should consider how-to, lifestyle or demonstration videos. These are the types of videos that most people are interested in and will watch. :

Instead of creating videos that are obviously just ads, you should consider how-to, lifestyle or demonstration videos. These are the types of videos that most people are interested in and will watch.

Many businesses have had a lot of success by creating videos that show people innovative ways to use their products or tutorial videos. :

Many businesses have had a lot of success by creating videos that show people innovative ways to use their products or tutorial videos.

Use SEO Tactics:

Use SEO Tactics

Once you have created a video and are ready to publish it online, you will want to make sure that when you upload it to YouTube that you set up your video landing page correctly.:

Once you have created a video and are ready to publish it online, you will want to make sure that when you upload it to YouTube that you set up your video landing page correctly.

The way that you set it up will determine not only your YouTube ranking, but if it is set up properly, it will improve your Google search ranking as well. It is important that you select a title that uses keywords but is still specific to your video. :

The way that you set it up will determine not only your YouTube ranking, but if it is set up properly, it will improve your Google search ranking as well. It is important that you select a title that uses keywords but is still specific to your video.

If you make your title too vague you run the risk of being at the bottom of search engine results.:

If you make your title too vague you run the risk of being at the bottom of search engine results.

You should also make sure that you use keywords and describe your video properly. Keep in mind that keyword spamming can count against your search ranking, so stick to using a keyword no more than two or three times.:

You should also make sure that you use keywords and describe your video properly. Keep in mind that keyword spamming can count against your search ranking, so stick to using a keyword no more than two or three times.

The most important things to put in your description are your business name, your product name and one or two keywords relating to or describing the product in your video.:

The most important things to put in your description are your business name, your product name and one or two keywords relating to or describing the product in your video.

Incorporate Social Media:

Incorporate Social Media

Another successful YouTube strategy is to use social networking sites to link to and promote your videos. :

Another successful YouTube strategy is to use social networking sites to link to and promote your videos.

The majority of social media sites allow you to link to or embed YouTube videos with ease, and there are a number of reasons to do this.:

The majority of social media sites allow you to link to or embed YouTube videos with ease, and there are a number of reasons to do this.

To begin with, it lets visitors to your social media profiles know that you have online videos available. :

To begin with, it lets visitors to your social media profiles know that you have online videos available.

Additionally, the more links that Google sees to your video, the higher your Google and YouTube ranking will be. Google has also recently stated that social media "likes" and re-posts improve search result rankings as they denote a high quality website or video.:

Additionally, the more links that Google sees to your video, the higher your Google and YouTube ranking will be. Google has also recently stated that social media "likes" and re-posts improve search result rankings as they denote a high quality website or video.

This is why you should also ask people to "Like" and share your video if they enjoyed it because doing so can represent a boost in traffic and improved Google and YouTube rankings.:

This is why you should also ask people to "Like" and share your video if they enjoyed it because doing so can represent a boost in traffic and improved Google and YouTube rankings.

Using Online Advertising:

Using Online Advertising

If you have a relatively new website or are having problems increasing traffic your videos, one way to get more get more YouTube views is to pay for online advertising.:

If you have a relatively new website or are having problems increasing traffic your videos, one way to get more get more YouTube views is to pay for online advertising.

While the cost of online advertising can add up over time, it is a relatively inexpensive way to get traffic to your videos when you first start out or as a supplement to other traffic. :

While the cost of online advertising can add up over time, it is a relatively inexpensive way to get traffic to your videos when you first start out or as a supplement to other traffic.

YouTube advertising is only about a third of the cost of AdSense advertising, and you have the ability to control how many ads you pay for per day.:

YouTube advertising is only about a third of the cost of AdSense advertising, and you have the ability to control how many ads you pay for per day.

Learn more about YouTube Marketing at www.youtubemarketingtraining.com:

Learn more about YouTube Marketing at www.youtubemarketingtraining.com

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