Best Digital Marketing Strategy

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Presentation Description

Digital strategy is a form of business management and is characterized by the application of new technologies to existing business activity. It is a plan to accomplish something with the help of digital tools.

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Presentation Transcript

Digital Marketing Strategy IntellaSphere:

Digital Marketing Strategy IntellaSphere Marketing is Hard, We Make it Easy

Strategies:

Strategies Positional-based Strategies Leveraging Strategies Opportunity Strategies Digital strategy is a form of business management and is characterized by the application of new technologies to existing business activity. It is a plan to accomplish something with the help of digital tools.

1. Positional-based Strategies:

1. Positional-based Strategies This works best when you are trying to defend a long-term position in the market. Strategies in this space involve deepening the activities and resources you have within a particular area. This works well in markets where these is not a lot of change.

2. Leveraging Strategies:

2. Leveraging Strategies This works best when you have some influence on how the market moves and there is less predictability. It’s about not only having the right tools, but also making the right moves.

3. Opportunity Strategies:

3. Opportunity Strategies These can be compared to surfing and waves. It’s hard to predict when they’ll come, or how long they’ll last. Timing is important and being able to capitalize on opportunities as they arise is crucial.

Digital Marketing Strategy Process:

Digital Marketing Strategy Process At IntellaSphere we realize that today, with the advent of mobile and other connected devices, all media are digital and all experiences can be digital too! In other words, a digital strategy for your business builds upon your daily life and how you and your customers use these tools. When we will help you chart your digital strategy, it will mean the ability to collect relationships with your customers with every single thing that you do. Which means that the more we do, the cheaper it becomes to connect with your customers over time!

Digital Marketing Strategy Process:

Digital Marketing Strategy Process In a digital world, information and communication flows both ways, so that empowered and demanding consumers can also give you ideas and feedback about your brand. Brands that have courted these consumers have already reaped the rewards. So, your business can benefit by listening to your consumers and translating their ideas into new product sales. We, at IntellaSphere will craft a digital strategy that will allow your consumers to self-select their own experiences, and will afford us, as marketers, the ability to bridge media, gain feedback, iterate messages, and collect relationships.

Digital Marketing Strategy Process:

Digital Marketing Strategy Process In other words, a digital strategy is the who, what, when, and where of listening to your consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.

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