02-Trademark Basics Subject Matter

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Subject Matter

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Subject Matter

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Examples of Trademarks

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Word marks Design marks Composite marks Colors Scents Sounds Certification marks Collective marks Trade dress

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Word marks: ZENITH HARDEE’S THE QUALITY GOES IN BEFORE THE NAME GOES ON FORD QUALITY IS JOB ONE COCA COLA

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Design marks and Composite Marks

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Colors: Pink – Owens Corning fiberglass insulation Blue – Tiffany’s blue box for jewelry Scents: Fresh cut grass – tennis balls Sounds: NBC – Three tone chime Intel – Five tone melody

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Certification marks A mark owned by one party but used by others to certify quality, regional origin, mode of manufacture, material, accuracy or other attributes Underwriters Laboratories  Good Housekeeping Institute Seal

Things Can Be Protected By Trademark Laws : 

Things Can Be Protected By Trademark Laws Collective marks A mark that is indicative of membership in a group. Fraternities and Sororities Better Business Bureau  Professional Golfers’ Association

Things Protected By Trademark Laws : 

Things Protected By Trademark Laws Trade dress: “[T]he design and appearance of the product together with all the elements making up the overall image that serves to identify the product presented to the customer” Fun-Damental Too, Ltd. v. Gemmy Industries Corp., 111 F.3d 993 (2d Cir. 1997) The total look of the product or its packaging Coca cola bottle Décor of a chain of Mexican restaurants Shape/appearance of a lamp Use of a lighthouse in the design of a golf hole Fish-shaped cracker Shape/appearance of a golf club head

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Intellectual Property Creation & Management for Emerging Growth Technology Companies Trademark Basics: Subject Matter

www.HULSEYIPLaw.com : 

www.HULSEYIPLaw.com

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