Getting Started with Online Marketing 101

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If you want to promote your products and services, you need the support of online marketing. And will help you in improving your business brand visibility, traffic and sales. Here's the six essential online marketing steps to be followed.

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Presentation Transcript

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Six Vital Online Marketing Steps for Internet Marketing Success

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Defining a Keyword Strategy In the most simple explanation of how online marketing works people use keywords to find your site which increases your sales. Of course its much more complicated than that but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for.

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Optimizing your Website to Increase your Online Presence Once you have your keywords its time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this youll need to sprinkle your keywords throughout the content on your page including video titles tag lines your URL alternative text in your subtitles etc.

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Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing or content that has the specific goal of driving sales. In fact all content on your site should be driving sales as per online marketing 101 but it should also present some value to your viewers. This will keep them interested as well as attach value to your product service or good. Creating a Blog and Content Marketing

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Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you arent on social media sites like Facebook Twitter LinkedIn Instagram and Pinterest already you need to be by the end of the day. Social media allows you to connect and interact with fans and clients tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and thats just the tip of the iceberg. Promoting your Content through Social Media

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Once you have leads coming into your site you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this your website should provide an easy-to-use customer experience that doesnt distract them from the final goal the conversion. The customer should receive increasing value at each step of the way further pulling them into the sales funnel. Turning Leads into Conversions

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Finally you need to constantly monitor analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategys effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales the overall goal of all online marketing. Analyzing and Refining Your Strategies

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