Proposal for Social Media Marketing and Email Marketing W&P

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1. EXECUTIVE SUMMARY  Creating Engaging Social Content  Posting Company Related Updates  Integrate Social Media Activity into Other Marketing Plans  Promotions and Social Campaigns  Sustained Monitoring and Analytics 2. ASSESSMENT 3. IMPLEMENTATION 4. GOALS AND OUTLOOK 5. TEAM 6. EMAIL MARKETING 7. BILLING AND SCHEDULING 8. TERMS AND AGREEMENT 9. ACCEPTANCE

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Dear Sir Thank you for considering Web and Pro Infomedia for your social media marketing needs. I’m glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations. By using social media strategies and implementing procedures based on the results of extensive analysis study of social media trends and application of specifics unique to Sigma Trade Wings we are confident in delivering effective results within your social media channels. We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business. If you have any questions please don’t hesitate to get in touch. My contact information is below. Thank you Avanish Awasthi Web and Pro Infomedia +91-8400496422

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1. Executive Summary This proposal outlines a coordinated plan crafted with the intent of building your social media presence primarily including: Twitter Facebook Instagram LinkedIn YouTube and Snapchat. By engaging an audience through social media channels our team will demonstrate the ability to generate awareness widen your company’s potential reach within your target market and contribute to driving more website traffic which will ultimately result in top line growth. Of course the most effective social media marketing happens over time when quality meets consistency. The following list describes each primary area of on-going focus:  Creating Engaging Social Content  Posting Company-Related Updates  Promotions Social Campaigns  Integrate Social Media Activity into Other Marketing Plans  Monitoring  Analytics

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Creating Engaging Social Content Beginning with quick yet thorough planning/preparation our team will plan out a dynamic on-going social content calendar to guide you to your goals. We will grow an increasing social audience and follower base through: hash tag campaigns strong use of keywords sharing/retweeting relevant news “liking” posts staying updated within the industry and contributing our own unique content to broaden reach. Posting Company Related Updates Our plan is to engage our social media audience by sharing company news press releases events employee spotlights and more. We will also pay close attention to industry trends and share it. This will help to gain exposure with your target market. Integrate Social Media Activity into Other Marketing Plans With clear communication and monthly brainstorm meetings we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material. Campaigns via social media are more important than just sharing about giveaways sales contests and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. Promotions and Social Campaigns We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events and the brand itself.

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These campaigns can last as short as a day or can run up to six months. We’ll be able to analyze the results from each campaign and then we will provide a report of it’s success. Results of campaigns can be compared so the most effective promotions offers or contests can be replicated. Sustained Monitoring It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel and will respond to any questions comments and posts within a two-hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking. Analytics We will provide you with: Daily and Weekly Analytics- Such as: follower growth reach demographics comments “likes” shares retweets etc. Reporting- Summarizing various results and activities over each quarter. We will set up a meeting to go over the results to then tweak our approach accordingly. 2. Assessment Since Sigma Trade Wings is an industry leader within the Advertising space Web and Pro Infomedia is excited to team up and tackle the challenge of improving their current social media standings.

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As you know successful social media marketing is the best way to get noticed. In my research I discovered that Sigma Trade Wings’s current primary social media strengths include: timely responding to comments and creating clever content to engage with the current follower base. The current weaknesses Web and Pro Infomedia will work to improve are as follows: use of more consistent promotional campaigns use of photo marketing/infographics and using analytics to demonstrate effective social media marketing. By analyzing the current successful marketing trends such as: use of key words creating interesting infographics and interacting with the audience in a fun and professional manner will be useful ways to get started. 3. Implementation From our discussion we’ve agreed to follow a social media marketing strategy to ensure a consistent presence through each important channel. Here is what we guarantee on a daily/weekly/monthly basis: Daily Responsibilities Weekly Responsibilities Monthly Responsibilities One relevant LinkedIn Article Share 7-9 Engaging Twitter posts per week 3 YouTube Videos per Month Respond to any/all engagements from follower base 3-5 Instagram Uploads Marketing Reports 5-8 Facebook Actions Social sharing Sigma Trade Wings‘s blog posts Share at least five relevant articles within the industry to demonstrate further credibility

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4. Goals and Outlook Upon implementing the social media marketing strategy described above we can use this information to compare results month to month/quarter to quarter/year to year to understand the full scope of the marketing initiatives worth pursuing. Our analysis projects the following outcomes: 5. Team Our team is based out of Lucknow. We are a group of passionate marketers committed to the success of our clients. Web and Pro Infomedia is in the fun business of marketing through the various social media channels to drive web traffic engage an audience run social campaigns and contribute unique content to follower base. Founded in 2011 Web and Pro Infomedia delivers proven social media marketing results. We are committed to influencing optimal revenue growth while exceeding our client’s expectations.

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6. Email Marketing Research Planning You’ve already made the smart decision to pursue a new email marketing campaign so we want to make sure your expectations are met and you’re satisfied with the end result. Here we begin laying out the process to eliminate any surprises down the road.  Step 1: One of the first things Web and Pro Infomedia will do is analyze your customer base to determine how to craft messages that resonate with your audience. If you already have existing email subscribers we will focus on how and why they signed up in the first place. How often do they open emails from your company and what do they want to see in those emails If you do not have an

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existing subscriber list we will determine the best way to highlight your business and get the word out about what you offer.  Step 2: We want to make sure your best work is finding your customers’ inboxes and we also want to keep giving those customers information that is valuable to them so they remain customers — and possibly even help recruit others. This means understanding your business as well as you do. We will hold meetings with relevant employees and/or departments in your company to make sure you’re sharing important things with your email subscribers.  Step 3: Now that we know who your email subscribers are what makes your company unique and what you want to communicate with your customers we are ready to craft email marketing material. While we take complete control of crafting your messages nothing is dispatched until you’re satisfied with the content. Content Creation There are several things to keep in mind when creating email marketing content. We have found the most effective way to communicate through this medium is by following a simple set of standards: Short Snappy Memorable Your customers are the most important people you deal with on a daily basis so make sure they know you care. If you’ve got something new to show the world do it first through your email subscribers. Web and Pro Infomedia shines in this light as our writers produce clean and concise copy giving readers just what they need to take the next step and follow links in your emails. And our designers know the most effective ways to use art and copy to draw in readers.

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Schedule Goals As the saying goes too much of a good thing can be bad. Web and Pro Infomedia will determine how often to send email blasts based on your business model and email open rate. We will also schedule everything to be sent at previously agreed upon times so you’re never caught off-guard or something is dispatched in a dead period such as a holiday weekend. We also want to make sure you’re getting your money’s worth so we will create a set of goals with you so you can see the value in effective email marketing. These goals will include the open rate on emails and changes in online traffic after emails are sent. We will compile monthly reports for you to review. 7. Billing and Scheduling Plan Price Length of Time Subtotal Price for Services: Daily/Weekly/Monthly Responsibilities ₹ 7500 Monthly ₹ 7500 Pricing for Email Marketing ₹ 4000 For 1 Lakh Bulk Email Sending ₹ 4000 Analytics Reporting 0 Monthly 0 Paid Ads/Content Creation Extra As Per Requrement -

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Web and Pro Infomedia collects payments on a monthly billing cycle. Here is an outline of our pricing and services: Please choose your preferred method of payment:  Cash  Cheque  Online Payment 8. Terms and Agreement Prior to a contractual agreement elements of this proposal may be amended upon collaboration with the client Kushan Sinha of Sigma Trade Wings at the discretion of Web and Pro Infomedia. 9. Acceptance Your signature below indicates acceptance of this social media marketing proposal and entrance into a contractual agreement with Web and Pro Infomedia beginning on the signature date below: Kushan Sinha Sigma Trade Wings Avanish Awasthi Web and Pro Infomedia