INA 2012 Preconference Webinar Presentation

Views:
 
Category: Education
     
 

Presentation Description

Social Media Speaker Dawn Raquel Jensen presenting on Social Media and digital marketing for business. This precursor to the 2012 INA Conference in Las Vegas, NV.

Comments

By: dhovorka (116 month(s) ago)

Thank you for sharing, the content brings it to the ground what everybody might think about but never executes on.

Presentation Transcript

Vegas or Bust! Social Media Embassies & Outposts: Where You Need to be Online:

Vegas or Bust! Social Media Embassies & Outposts: Where You Need to be Online

Dawn Jensen Social Media Speaker, Digital Marketing Coach, New Media Trainer:

Dawn Jensen Social Media Speaker, Digital Marketing Coach, New Media Trainer Email: [email protected] Web: www.dawnraqueljensen.com Twitter: @ dawnrjensen Fan: www.fb.me / dawnraqueljensen

How are You Branding Yourself? Your business? :

How are You Branding Yourself? Your business?

How are you seen online? ..A note about reputation management…:

How are you seen online? ..A note about reputation management…

Research first. Do a Litmus Test::

Research first. Do a Litmus Test: SocialMention.com Hyperalerts.no Alerts.google.com Find out what’s been posted and being said about you, your business, and brand

Remember to get a strategy in place:

Remember to get a strategy in place Lots of Social Networks Foundation: Start Small ( Facebook & Linkedin ) Maybe Twitter, Pinterest & Google+ Build Deliberately . Think of it a layer cake. Be Consistent in what and when you post. Get on a schedule. Use Tools to work smarter, not harder Facebook and Linkedin

PowerPoint Presentation:

It’s a conversation. Social Media isn’t a one-way marketing tool but a place where you can engage and participate in an exchange with the community to tell them about your business.

PowerPoint Presentation:

Social media is the use of technology combined with social interaction to create or co-create value.

In Social Media, it’s all about : Friends, Fans and Followers:

In Social Media, it’s all about : Friends, Fans and Followers

PowerPoint Presentation:

“Fish Where The Fish Are” 845+ Million are on Facebook To be successful: scan the ‘seascape’ learn more about the fish that you’re trying to reach Connect with the right school ( community)

By the Numbers: Facebook:

By the Numbers: Facebook 2012: 845 million active users 48% of 18-34 year olds wake up with Facebook 35+ year olds represent over 30% of user 71.2% of the US web audience is on 48% of young Americans find out news

Social Media Profiles:

Social Media Profiles Fans Friends Followers

Facebook:

Facebook Personal/Profile Page Represent real people Limit of 5,000 friends Personal use You control who is confirmed or ignored as a friend Facebook can shut down your profile if in violation Fan/Business Page Visible to everyone on the Internet by default Represent entities:  Only the official representatives of a public figure, business or organization  Unlimited Fans

Creating Your Fan Page:

Creating Your Fan Page http://www.facebook.com/pages Create a Page

About Fan pages…:

About Fan pages… Pages are public —anyone can find and view your page. All content posted on your page gets indexed on . Target your posts by location and language.

Social Media Profile: Linkedin:

Social Media Profile: Linkedin Fans Friends Followers

What is LinkedIn:

What is LinkedIn LinkedIn is an interconnected network of experienced professionals from around the world , representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.

Linkedin homepage: Your Dashboard:

Linkedin homepage: Your Dashboard

LinkedIn Public Profile:

LinkedIn Public Profile

About Public Profiles…BTW:

About Public Profiles… BTW This . Not This . This, maybe. .

LinkedIn Company Profile:

LinkedIn Company Profile http://www.linkedin.com/companies

Good Reasons to Use:

Good Reasons to Use

Linkedin Public Profile:

Linkedin Public Profile

Network Statistics:

Network Statistics Be unreasonable Put yourself out there Be more interested than interesting

The BIG Thing: :

The BIG Thing:

PowerPoint Presentation:

Latest stats about Pinterest from comScore , Techcrunch and Shareaholic : Pinterest users spend 15.8 minutes pinning while Facebookers spend approximately 12.1 minutes checking status updates and looking at their friend’s photos Pinterest drives more referral traffic then Google+, Linkedin and YouTube COMBINED Nearly 1/3 of all the users have an annual household income of $100k Almost 70% of the users are women with the largest demo group falling between 25 – 34 The exact Pinterest demo is also the one that is the most valuable to mobile advertisers — young, upper-middle class and female ( Flurry Analytics )

Google+ Profiles & Pages:

Google+ Profiles & Pages Expected to hit 400 million users by the end of 2012. 40 million users to date Google+ is the search giant’s latest attempt to create a social network that rivals Facebook.

Google+ Network:

Google+ Network The social network is a collection of different social products. These features include: Stream (a newsfeed ) Sparks (a recommendation engine ) Hangouts (a video chat service ) Circles (a friend management service ) Games and Photos . 

Digital Embassies and Outposts:

Digital Embassies and Outposts

Digital Embassies and Outposts:

Digital Embassies and Outposts

Digital Embassies and Outposts:

Digital Embassies and Outposts

Establishing Real-Time Social Business Practices:

Establishing Real-Time Social Business Practices SOCIAL MEDIA POLICY & BEST PRACTICES

Respond to messages and questions within 24 hours. :

Respond to messages and questions within 24 hours.

Myth:“If I build it, they will come.”:

Myth:“If I build it, they will come.” Develop a strategy to attract fans

Marketing Strategy for Your Facebook Fan Page:

Marketing Strategy for Your Facebook Fan Page What’s the difference between features and benefits? A feature is a factual statement about the product/service being promoted. A benefit answers the question “What’s in it for me?” Smart Social Media marketing is about understanding and engaging with your clients about how your service offers them a benefit to improve their life and grow their company.

Marketing Strategy for Your Facebook Fan Page:

Marketing Strategy for Your Facebook Fan Page What one word describes you and your business? Example: Disney = Magic

Marketing Strategy for Your Facebook Fan Page :

Marketing Strategy for Your Facebook Fan Page How will you be HUMAN? Finding your unique voice to create a relationship with your fans. Find ways to focus on the benefits of your expertise rather then listing your services.

Create a Social Media Policy:

Create a Social Media Policy No Kidding. Before starting a social media program, be sure to update your company guidelines on what can and cannot be discussed online. Without guidelines, employees are left unaware of what is or is not off limits to discuss online.

“It’s the Indian… not the arrow”:

“It’s the Indian… not the arrow” Note: Dawn’s attempt at pun humor

“It’s the Indian… not the arrow”:

Put YOU and your Social Media branding in place: to use in the right way for the right reason at the right time “It’s the Indian… not the arrow”

PowerPoint Presentation:

How to Create a Social Media Strategy Social Media Branding: Creating Platforms, Influence & Profits With Social Media   Upcoming INA Breakout Sessions  

Bonus Surprise Give-a-Way:

Bonus Surprise Give-a-Way Hint :

PowerPoint Presentation:

Remember if …

Questions? Ask our Fan page! :

www.fb.me / dawnraqueljensen Questions? Ask our Fan page! *Text: “ dawnraqueljensen ” to 32655(FBOOK) HINT:*Use your “fan page name” too!

PowerPoint Presentation:

No need to go it alone… Resources: Delicious.com/ virtualoptions

INA Conference Special:

INA Conference Special http :// www.dawnraqueljensen.com /resources/ ina

Dawn Jensen Social Media Speaker, Digital Marketing Coach, New Media Trainer:

Dawn Jensen Social Media Speaker, Digital Marketing Coach, New Media Trainer Email: [email protected] Web: www.dawnraqueljensen.com Twitter: @ dawnrjensen Fan: www.fb.me / dawnraqueljensen Web Fan

authorStream Live Help