5 Steps For An Effective Social Media Marketing Plan (1)

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5 Steps For An Effective Social Media Marketing Plan

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Step 1: Audit Your Current Social Presence Before you strategize about where you are headed take a quick look at where you are. A few areas to consider when auditing your usiess’s soial edia presee are: 1Which networks are you currently active on 2Are your networks optimized photo and cover images bio URL etc. 3Which networks are currently bringing you the most value

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Step 2: Document Who Your Ideal Customer Is You will want to get as specific as possible with this part. For example if you identified your target market as parents it would be OK. However if you identify your ideal customer as a parent that lives in the United States and has an interest in outdoors activities you will have much more success. 1Age 2Location 3Job Title 4Income

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Step 3: Create A Social Media Mission Statement Your social media mission statement will drive your future actions so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement.

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Step 4: Identify Key Success Metrics How will you determine if your social media marketing efforts are successful I am not just talking about gaining more followers I am talking about making money. Afterall it is hard to rationalize spending time and oey o soethig that is’t improving the bottom line. A few metrics to consider measuring are: 1Conversion Rate 2Time Spent on Website

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Step 5: Create and Curate Engaging Content Hopefully this post has made it clear that there are several vital steps that you must take before you start creating and curating engaging content to share on your social media channels. 1Images 2Videos 3Blog Posts 4Company News 5Infographics

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