Two Wheeler Industry 1st loook

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two wheeler


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Two Wheeler Industry:

Two Wheeler Industry BUSINESS ETHICS


ETHICS Ethics ability to judge right and wrong actions Ethics makes a human being different from animals  Some breaks ethics out of compulsion such as poverty & wretchedness Some do it as they grow up in wrong environment in the family or where ever they grow .. Modern science proved it can be genetic disorder .


Introduction India, is the second largest producer of two-wheelers in the world. The Indian two wheeler market has a size of over Rs100,000 million. The segment can be broadly categorized into scooters, motorcycles and mopeds. The motorcycle market share is about 81.5% of the total two wheeler market in India. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively.

History of Two Wheeler Industry:

History of Two Wheeler Industry The Automobile Products of India (API) started manufacturing scooters in the country. Bajaj started manufacturing scooters from 1959 onwards. Until the mid 80’s, there were only three major motorcycle manufacturers in India namely Rajdoot , Escorts, and Enfield


CNTD… 1950-58 API and Enfield. 1960-79 LML Vespa , Bajaj, Enfield bullet , Jawa and Rajdoot . 1980-89 Hero Honda, TVS Suzuki and Kinetic Honda

Advantage in India:

Advantage in India Growth in exports and domestic sales are 24.34% and 11.92% respectively. Registered two-wheelers 27.9 mn and still growing. Middle class expanding by 30 - 40 million every year. Very limited usage for sports bike. Indians prefer the two wheelers because of their small manageable size, low maintenance, and pricing and easy loan repayments.

Major Players:

Major Players Hero Honda Bajaj Auto Yamaha TVS Honda

Other Players:

Other Players Mahindra two wheelers LML SUZUKI


HERO HERO Motorcop mainly known as Hero Honda is an Indian Company based in New Delhi HERO is largest manufacturer of 2 wheelers in India It was 1 st known as hero cycles Honda and Munjal family own 26% of company’s stake.


HONDA Honda was founded in 1948 Through is product Super Cub launched in 1958 it was known world wide It came in collaboration with hero in year 1984

Hero Honda:

Hero Honda The Company was Incorporated on 19 th January,1984 at New Delhi as a joint venture. Today Hero Honda is the largest two-wheeler manufacturer in the world producing more than 3 million units of two-wheeler per year. The company's most popular model is the Hero Honda Splendor, which is the world's largestselling motorcycle .

PowerPoint Presentation:

Over 19 million Hero Honda two wheelers are on Indian roads today . Hero Honda CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. During the fiscal year 2008-09, the company has sold 3.28 million bikes.


PRODUCTS Hero Splendor Passion Passion Pro CBZ CBZ Plus CBZ Extreme Karizma Karizma ZMR AVAITOR Shine Unicorn Neo Activa Dio CBR250 CBR 150 HERO HONDA




SWOT ANALYSIS Strengths Weakness Opportunities Threats

Ethics followed by Honda :

Ethics followed by Honda Education Initiative Joy of dreaming and delight of creating. Dream hands. Environmental Initiative Beach Cleanup Community Forest reservation Spring creek preservation

PowerPoint Presentation:

Community Initiative Factory tour Clean up Campaign Blood drives Welfare Program It also conduct Food & Fun campaign for disadvantage children.


Suggestions Encourage exports. Provide various two-wheeler financing schemes among manufacturers. Open R&D centers. Pressurize government to reduce taxes and duties. Collaborate with global players


Conclusion The outlook for India’s automotive sector is highly promising. In view of current growth trends and prospect of continuous economic growth of over 5 per cent, all segments of the auto industry are likely to see continued growth . Large infrastructure development projects underway in India combined with favorable government policies will also drive automotive growth in the next few years.

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