ADIDAS

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Presentation On Adidas

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adidas

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HISTORY 1924….. 1948….. 1989….. 2006….. ADOLF(ADI)DASSLER

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adidas G R O U P

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adidas G R O U P Sports Performance Originals Sports Life Style Performance Classic Street Inspired Casual Hockey Golf Apparel

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Shape of the Adidas logo Colour of the Adidas logo Font of the Adidas logo DESIGNS AND ELEMENTS OF ADIDAS LOGO

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Brand Values Innovative Inspirational Passionate Authentic Committed Honest

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Targeting Targets the Youth The Consumer who is upper middle class The Consumer who loves sports The Consumer who is fashionable and stylish

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AIDA Selling Technique A I D A ATTENTION INTREST DESIRE ACTION

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8 Steps of Selling and Service First Impression Customer Interaction Customer Understanding Convincing the Customer Fitting Experience Maximizing Opportunities Closing the Sale Final Impression

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PRODUCT adidas Product Divisions Apparel 1. 2.Footwear 3.Hardware & Accessories

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TECHNOLOGICAL PRODUCTS

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TECHNOLOGY BASED ON PERFORMANCE BASED ON PROTECTION These technology will help us perform better adiPRENE adiPRENE+ TORAXION FORMOTION BOUNCE GEOFIT CLIMACOOL These technology will protect us from injuries PRO-MODERATOR adiWEAR Push Through Protection adiTUFF CLIMAPROOF

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FOOT TECHNOLOGY 1.NORMAL ARCH 2.FLAT ARCH 3.HIGH ARCH TYPES OF FOOT :

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APPAREL TECHNOLOGY skin temperature Clima365 ClimaLite ClimaCool ClimaProof ClimaWarm

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ADIDAS STRATEGIES Focus on the global major and sport lifestyle markets “Impossible is Nothing” Women market Position as “Premium Brand” Adidas product divisions, distribution, and pricing strategies

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MARKETING MIX 4P'S Products The core benefit is to satisfy consumer needs and want Caters of different needs and wants of consumer Uphold its brand by constantly upgrading and improving products Innovative features and quality to satisfy its consumer Today, adidas had established itself as a strong for sports apparel

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MARKETING MIX 4P'S Adidas is a shopping product Able to penetrate the market as it is cheaper than its competitors Uses market skimming Price

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MARKETING MIX 4P'S Promotion Promotion objective To become the No1. sporting brand in the world Promotion Mix Advertising through mass media Through the use of internet Point of sale “Impossible is Nothing” campaign

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MARKETING MIX 4P'S Place Distributing some of the adidas products to the various sporting outlets Adidas outlets Online purchasing

Source:adidas-group.corporate-publications.com:

FINACIAL ANALYSIS Source:adidas-group.corporate-publications.com Source: Sportgamma.net

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SWOT Source: marketcensus.com

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A perfect place Monopoly FAB products Reasonable in all aspects NEW MARKET "MONO" Hypermarket

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Website: SOURCE www.adidas.com www.adidas-group.com www.adidas-group.corporate-publications.com www.marketcensus.com www.sportgamma.net

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THANK YOU adidas

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