Defining Social Media Optimization


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Social Media

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Wikipedia definition Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

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Or Is it?

Kind of, Sort of….:

Social Media is actually a conversation, an exchange, an interaction, a brainstorming session, a debate, a toast, and a million things more…… That is brought to you by…… Kind of, Sort of….

Let’s make it simpler:

The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed. Markets and customers are getting smarter. Let’s make it simpler

It’s a conversation between….:

Your customers employees investors competitors fans anyone in the world who has internet access and an opinion It’s a conversation between….

Social Media is powered by:

social networks news and book marking blogs video and photo sharing wikis virtual reality social gaming podcasts, RSS Social Media is powered by

People are into social media:

73 percent active users have read a blog 45 percent have their own blog 39 percent subscribe to an RSS feed 57 percent belong to a social network 55 percent upload & share photos 83 percent have watched videos online People are into social media

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Social Networking:

Do Create a page to promote your brand Point fans to your company blog Encourage discussion Explore targeted advertising opportunities Don’t Create a page and abandon it Try a hard sell approach Censor comments Spam your friends/fans with frequent messages; you’ll frighten them away Post false information Social Networking


Do Post regularly Encourage discussion and feedback Ask bloggers from the company to contribute Respond to customer queries Post reviews of the products/services from industry experts or customers Don’t Write press releases. Write about something real and exciting Delete fair but critical comments Make your users register to comment – they won’t bother Blogs

Virtual Reality:

Do Create interest for real world activities Do thorough research to visualize your brand in this fantasy world Be creative – if someone uses your product, does it them turn into a fluffy animal, or make them to dance and sing, or speak a language they can’t for 30 seconds. Like: Elvish? Don’t Just do the same old thing; Experiment with your brand since it’s a fantasy world Virtual Reality

Myths about Social Media:

It’s for kids. YouTube features cat videos. I don’t want to cheapen our brand by posting there! I have a FaceBook account. I got it covered. It’s a fad. It won’t last. If we delete all the nasty comments, no one will know. Myths about Social Media

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Social media can help your brand if you are smart about it.

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