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OD Inervention

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TECHNOSTRUCTURAL INTERVENTIONS:

TECHNOSTRUCTURAL INTERVENTIONS

HEALTHWAY’S PROCESS STRUCTURE:

HEALTHWAY’S PROCESS STRUCTURE SPECIALIZED DISEASE MANAGEMENT Founded in 1981 2002 revenues $ 122 MN. “CENTERS OF EXCELLENCE” In 2000 revenues falls to 38% ODD group recommended “process based orgn structure”

HEALTHWAYS PROCESS STRUCTURE:

HEALTHWAYS PROCESS STRUCTURE Manage the business UNDERSTAND UNDERSTAND THE MARKET & BUSINESS PLAN THE MARKET & PLAN THE BUSINESS Build value solution Acquire & retain customers Deliver solutions & add value Understand the market & business plan

COMPARING PRODUCT-CENTRIC WITH CUSTOMER-CENTRIC ORGN :

COMPARING PRODUCT-CENTRIC WITH CUSTOMER-CENTRIC ORGN ORGN FEATURE PRODUCT-CENTRIC CUSTOMER-CENTRIC GOAL Best product for customer Best solution for customer SOURCE OF VALUE New product , new features Customized bundles of products, services, support, education & consulting CORE STRUCTURE Product teams, product reviews, product profit centers Customer teams & segments, customer P&Ls CORE PROCESSES New product process Customer relationship mgmt process & integration/solutions

THE NETWORK STRUCTURE :

THE NETWORK STRUCTURE It manages the diverse, complex,& dynamic relationships among multiple orgn or units INTERNAL MARKET NETWORK VERTICAL MARKET NETWORK INTERMARKT NETWORK OPPORTUNITY NETWORK

CHARACTERISTICS OF NETWORK ORGN :

CHARACTERISTICS OF NETWORK ORGN VERTICAL DISAGGREGATION BROKERS COORDINATING MECHANISMS INFORMAL RELATIONSHIPS CONTRACTS MARKET MECHANISM

THANK YOU:

THANK YOU

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