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HINDUSTAN UNILEVER LIMITED : 

HINDUSTAN UNILEVER LIMITED PRESENTED BY KUMAR SURAJ NHLI09PGDM041

Slide 2: 

INTRODUCTION INTRO India's largest Fast Moving Consumer Goods company with 100 factories across India. In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House The mission – “add vitality to life.”

Slide 3: 

VISION OF THE COMPANY

Slide 5: 

TOILET SOAPS BY HUL HUL is the market leader in the soap segment in India

Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. From the starting, it has been claimed as “The Beauty Soap Of Film Stars”. In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

Slide 7: 

Dove was launched in 1955 in US. It has been available in India from 1995. It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft. In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

Slide 8: 

GERMS SE KOI DAR NAHI Launched in 1895 in UK and then in India. A Low cost soap catering huge population. The jingle, ‘Making a billions of Indian feel safe and secure’ Says everything!! Comes with different varieties and treats different needs.

Competitors of HUL SOAPS : 

Competitors of HUL SOAPS HUL brands Lux Rexona Breeze Lifebuoy Competitors brands Santoor, Chandrika Cinthol, Mysore Sandal Godrej no. 1, Nirma Dettol

Competitors of HUL SOAPS : 

Competitors of HUL SOAPS HUL brands Pears Dove Hamam Liril Competitors brands Santoor, Savlon Camay Margo Cinthol

The HUL Hair Care : 

The HUL Hair Care

Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix - fragrance, colour and ingredients are all well linked to cue the overall synergy. The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs". : 

Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix - fragrance, colour and ingredients are all well linked to cue the overall synergy. The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs".

Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient. The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual shampoo – it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for everyday use. : 

Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient. The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual shampoo – it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for everyday use.

Slide 14: 

Became India’s Largest Premium Shampoo Brand within the launch of 1 year. HUL is upgrading Dove time to time to meet customer needs e.g. Dove Daily, Dove Dry Therapy, Dove Breakage Therapy & so on… DOVE SHAMPO

Competitors of HUL Hair Care : 

Competitors of HUL Hair Care Sunsilk Clinic Plus Dove Pantene Head & Shoulders L’Oreal, Garnier

The HUL Oral Care : 

The HUL Oral Care

Slide 17: 

Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs. As a follow-up, in October 2002. The relaunch campaign in October 2003 widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat, demonstrating that this makes their teeth vulnerable to germ attack. Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night. Pepsodent also includes a range of toothbrushes.

Closeup is the original youth brand of India.The first brand targeting youth in the oral care market, with an edgy and youthful image which stays relevant till date. Ever since its launch in 1975Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market!The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon.The latest entry in the Closeup stable is Closeup Milk Calcium – revolutionary new toothpaste with the goodness of milk calcium : 

Closeup is the original youth brand of India.The first brand targeting youth in the oral care market, with an edgy and youthful image which stays relevant till date. Ever since its launch in 1975Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market!The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon.The latest entry in the Closeup stable is Closeup Milk Calcium – revolutionary new toothpaste with the goodness of milk calcium

Competitors of HUL Oral Care : 

Competitors of HUL Oral Care Pepsodent Close Up Colgate Meswak Dabur Red Anchor

HUL COSMETICS : 

HUL COSMETICS

Slide 21: 

Named after the French opera Lakmé Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills In 1998 Tata sold off their stakes in Lakmé Lever to HLL It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s It has introduced a range of skincare products from 1987. Competitors : Revlon, Maybelline,L’Oreal

Slide 22: 

Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846 In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's Competitors: Nivea.

HUL FOOD BRANDS : 

HUL FOOD BRANDS TEA Brooke Bond Lipton COFFEE Brooke Bond Bru

Slide 24: 

FOOD Kissan Annapurna ICE CREAM Kwality Wall’s

HUL LAUNDRY CARE : 

HUL LAUNDRY CARE

Slide 26: 

Pioneer in Indian detergent powder. Constantly upgraded itself. e.g. Surfexcel Blue, Quick wash,

Slide 27: 

Launched in 1969, Rin with the power of its thunderous lightning flash has become a household name synonymous with dazzling white clothes. A Value added brand with different variants e.g. Rin matric & Rin advanced.

Slide 28: 

Low priced detergent. Introduced in 1987 to compete with Nirma.

COMPETITORS : 

COMPETITORS SURF EXCEL: ARIEL WHEEL: NIRMA RIN: TIDE

MARKETING STRATEGIES OF HUL FOR URBAN INDIA : 

MARKETING STRATEGIES OF HUL FOR URBAN INDIA Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel, franchisee to reach everyone e.g. Aviance, Ayush. Build segments & market for the future where Unilever has strong expertise.

Slide 31: 

For long term benefits, HUL started Project Streamline in 1997. MARKETING STRATEGIES OF HUL FOR RURAL INDIA Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers.

Thank you for your time.... : 

Thank you for your time....