Local SEO: Getting More Local Traffic


Presentation Description

In this presentation we go over getting more visitors to your website from google in your local area.


Presentation Transcript

Local SEO Getting More Local Business:

Local SEO Getting More Local Business


Agenda Introductions About Local SEO Local SEO Ranking Factors Local SEO Tips & Tricks Conclusion


Introductions Who we are and what we do

Tyler Horvath:

Tyler Horvath t ytonmedia.com CEO

What is Local SEO?:

What is Local SEO? Local SEO is the methodology of gaining traffic from search engines based on geo-located searches .

Who Needs Local SEO?:

Who Needs Local SEO? Local SEO is needed by any business with a physical location. Restaurants, Doctors, Retail, Dentist, Lawyers, etc. Businesses looking to gain customers in their local area

Benefits of Local SEO:

Benefits of Local SEO Increased Local Customers More Business Reviews More Targeted Traffic Increased CTR (click through rate)

Local SEO Ranking Factors:

Local SEO Ranking Factors

My Business Signals:

My Business Signals Add your business to Google My Business Upload photos of your business Choose the best category Add a your local phone number Submit your business address Add and verify a domain based email

External Location Signals:

External Location Signals NAP Consistency Internet Yellow Pages (IYP) Data Aggregators Citation Volume

Citation Volume:

Citation Volume A citation is a reference to your business on the web, either containing a backlink or not. Structured citations  are usually found on business listings like yelp.com, superpages.com, yellowpages.com, etc . Unstructured citations  are found on job websites, event listings, online newspapers, or blogs.

Building Citations:

Building Citations Use the local citation finder to find opportunities Create an event at your business location and submit it to online newspapers Write a press release with your business address on it Join your chamber of commerce or local business association

NAP Citation Consistency:

NAP Citation Consistency It’s important to keep NAP citations consistent Consistent business titles, zip codes, phone numbers and street numbers Use google chromes auto-fill for better consistency

Internet Yellow Pages (IYP):

Internet Yellow Pages (IYP) Internet Yellow Pages are directories where you can add your business with (consistent) NAP citations.

Data Aggregators:

Data Aggregators There are 4 main data aggregators: Infogroup Acxiom Nuestar Localeze Factual Data aggregators are companies that collect local data and distribute the data to search engines and online directories. Use ExpressUpdate to add your business to all data aggregators

On-Page Signals:

On-Page Signals On page signals are the most important ranking factor for local SEO Most important signals Header tags Title tags Meta descriptions Images Maps NAP Citations on every page

On-Page Signals (cont.):

On-Page Signals (cont.) Add your service, location and brand in page titles, meta descriptions, title tags, images and in-content. Use schema.org to structure your data. Try the Google Structured Data Testing Tool to validate markup

Link Signals:

Link Signals Link signals are similar to link building for normal SEO with a focus on local sources instead of high authority links. Give an interview to a local reporter about your website or business Offer a scholarship or job to students in college Create a AMA on Reddit in your local community (and relevant subreddit ) Build a local meetup community and cite your NAP on the events page Join a meetup.com local event. Contact them about sponsoring an event and get a local citation

Review Signals:

Review Signals Google correlates good reviews with a good business so they will naturally rank that business higher for local searches.  These reviews come from a large list of sources:

Building Review Signals:

Building Review Signals S imple ways to get more reviews from your customers : Link to review profiles on your website Try this  review handout generator  by whitespark that walks your customers through reviewing your website Get a ‘Find Us On Yelp’ Sticker Add your review profiles to your order confirmation email Set up an email to send 30 days after your customer receive their product, asking for a review

Social Signals:

Social Signals Social signals can be tweets, shares, +1’s, retweets, shares, etc. Create a how-to guide and share it on all your social media profiles Make a paid page like ad on Facebook Like and follow other profiles to get return likes & follows Be active on social media using hashtags frequently Add all your social links on your Google+ page

Behavioral Signals:

Behavioral Signals These signals are based on user behavior both in google and on your website. Search engines use the following behavioral ranking factors: Time Duration Frequency Type of access Click-through rate ( ctr ) Navigational paths

Behavioral Signals (cont.):

Behavioral Signals (cont.) Time Frequency Duration Time of day can have an impact on behavioral signals. Whether people tend to click on certain website more in the morning.. or at night. The average time a user stays on your website can give search engines a good idea whether your website is good or not. The average time a user stays on your website can give search engines a good idea whether your website is good or not.

Behavioral Signals (cont.):

Behavioral Signals (cont.) Type of access Personalization CTR (click through rate) Having a website that is responsive (works on all devices) is very important for this ranking factor. This is one of the most prominent search quality feedback in many algorithms for search. Increasing your CTR can be done by  adding rich snippets , getting reviews, add phone extension and schema.org structured data. Personalization refers to the unique results per user. Its the convergence of local, social and mobile which is personalized to each persons search results .

Wrapping Up:

Wrapping Up t ytonmedia.com

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