TribalCafe Social Strategy

Views:
 
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Are you Agile?:

Are you Agile? Adapting to a dynamic environment

Key To Success:

Key To Success

Set the Strategy:

Set the Strategy

Key To Success:

Key To Success Values based matrix – Philip Kotler (marketing 3.0)

From Conversation to Customer:

From Conversation to Customer Conversations Participation Engagement Customers Interaction Mobile Ads PPC – Search Marketing Paid Media

PowerPoint Presentation:

Forums Shared content Social media Influencer relations PR RSS Earned Media A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/experience/customer…… WOM Conversations Participation Engagement Customers Interaction

From Conversation to Customer:

From Conversation to Customer website Owned media Conversations Participation Engagement Customers Interaction

From Conversation to Customer:

From Conversation to Customer Mobile Ads PPC – Search Marketing Paid Media A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/target customer…… Forums Shared content Social media Influencer relations PR RSS Earned Media WOM Conversations Participation Engagement Customers Interaction website Owned media

Evolution or Step Change:

Evolution or Step Change

Evolution or Step Change:

Evolution or Step Change

PowerPoint Presentation:

www.tribalcafe.co.uk Twitter: @ tribaltalk Facebook: www.facebook.com/thetribalcafe [email protected]

authorStream Live Help