Social Media and Convergence : Social Media and Convergence Disruption and Change
Social Media for Business : Social Media for Business Introduction to Social Media Some case Studies The Open Economy A Framework for Planning
First there was broadcast… : First there was broadcast…
then mass marketing… : then mass marketing…
but something changed… : but something changed…
Consumers don’t listen… : Consumers don’t listen… 78% OF CONSUMERS DON’T TRUST ADVERTISEMENTS
Source Nielsen Consumer Report 2009
Media fragmented… : Media fragmented…
Our attention changed… : Our attention changed…
We became the media… : We became the media… We stopped listening to this… …we started to do this…
The start of something BIG : The start of something BIG Launched
February 2004 Launched
February 2005 Launched
February 2004
The start of something BIG : The start of something BIG Launched
July 2006 Launched
March 2009 Launched
October 2006
it is popular and here to stay : it is popular and here to stay 500 MILLION
Facebook users. If Facebook were a country, it would be the third most Populated in the world, ahead of the
United States 25 BILLION.
the amount of content
(web links, news stories,
blog posts, notes, Photos, etc.) shared each month on Facebook. 2 BILLION
The number of YouTube videos viewed per day. 4 BILLION.
The number of images hosted on Flickr. 1 in 8.
The number of marriages last year between
people who met through social media. 200 MILLION
The number of Blogs in the world. 34% of bloggers post opinions about products & brands 95%
The percentage of companies using LinkedIn
to find and attract employees. 500 BILLION
The number of peer influence impressions Americans generate per year via social media. 500 BILLION.
The number of minutes spent on Facebook per month
Social media is about… : Social media is about… Conversations Collaboration Co-creation
Slide 15: We can produce We have reach We can share It is evolving…fast
Understand the Channels… : Understand the Channels…
…some are more important : …some are more important
The Challenges : The Challenges Source: The Cook Report 2010 We are living in times where change is the norm and adapting to the change is critical to business success
We are all changing… : We are all changing… Technology
Open interfaces
Rapid communications
Anytime, any place
Software as Service Behaviors
Psychographics
Demographics
Lifestyle
Sociographics People
Connecting
Collaborating
Co-creation
Community
The Open Economy : The Open Economy New business models based on collaboration, co-creation & sharing
Transparency as a normal practice
Conversations (two way communication)
Open interfaces to partners, vendors, suppliers, customers
Common technology and business standards
Service and Experience Mentality
Technology accelerates the change : Technology accelerates the change Moore’s Law Computing power doubles every 18 months By 2025 $1000 will buy you the computing power of the human brain; by 2050 the whole human race
Robotics Institute Communication capacity doubles every 9 months In the next 10 years, we will see a 20-time increase in home networking speeds Storage Law Storage capacity doubles every 12 months By 2029, 11 petabytes of storage will cost $100—equivalent to 600+ years of continuous, 24hr p/day DVD-quality video.
Cisco IBSG, 2009 Community
Law Between 2009 and 2020 the amount of data in the digital universe will grow by a factor of 44.
EMC
Time to get to 50 million : Time to get to 50 million
Slide 28: The Five Great Surges of Development – Carlota Perez
Slide 32: Captures the social context of media consumption
Always within 1 meter reach
Always-on, inter-connected
Available at the exact point and time of inspiration
Built-in payment options
Offers most accurate audience measurement
We are Virtually there : We are Virtually there The gap is closing
Behaviours : Behaviours
Behaviours and Myths : Behaviours and Myths
What We Do? : What We Do?
What is social behaviour : What is social behaviour
It’s about people still : It’s about people still
Think about their reasons… : Think about their reasons…
The future of Business : The future of Business
BUT Companies are facing problems : BUT Companies are facing problems Social media is evolving fast
Social platforms…new and changing
Social software…social listening, CRM, publishing…the ‘tools’ are changing
Many choices but which is right
Working with old marketing models
Systems that can’t scale
Strategies that don’t have integrated social elements
Need a framework : Need a framework Slide 56: www.tribalcafe.co.uk Twitter: @tribaltalk Facebook: www.facebook.com/thetribalcafe
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