Social What

Views:
 
     
 

Presentation Description

I've got all these followers , Now what?

Comments

Presentation Transcript

PowerPoint Presentation:

Social What? What are we talking about Why you should bother with it? Which ones? I’ve got all these followers, now what?

PowerPoint Presentation:

14% trust adverts 78% trust consumer recommendations Educate and Inform Why bother Consumers Trend is changing An objective of Social Media is

PowerPoint Presentation:

Faster Tailor your message Deeper market penetration Test and Monitor market reaction Widespread What’s the point Greater flexibility and more cost effective Get to your clients Change or adapt

PowerPoint Presentation:

Objections I’m too busy No you’re not – Don’t need to be on Page One Half hearted approach Why change what I am doing its working Your target market is changing - adapt I get plenty of business from my current activities Will it last – can you guarantee it My target market is not IT literate Biggest growth is over 55’s - recommenders I don’t understand it . GROW UP LEARN OR LOSE

PowerPoint Presentation:

No substitute for Face to Face Email Leaflets Adverts Telesales Networking Word of mouth Ongoing activity YOU HAVE TO KEEP DOING ALL THIS AS WELL

PowerPoint Presentation:

Where?

Now what?:

Now what? What do you want to achieve New customers Increased profile Increase Market share Where is your market New products Think about these – long and hard

Marketing Plan:

Marketing Plan Message Going to market Clear Concise Consistent Across all platforms

Social Marketing:

Social Marketing Strategy Delivering the message Tactics Avenues to market Delivery mechanism Exit strategy IF YOU DON’T IT’S A WASTE OF YOUR TIME

Social Marketing:

Website Youtube Bloggs Information Portals Not just directories Authorstream Social Marketing

PowerPoint Presentation:

I ‘ LIKE’ DOUGHNUTS THIS IS WHERE I EAT DOUGHNUTS MY SKILLS INCLUDE EATING DOUGHNUTS HERE I AM EATING A DOUGHNUT I’M EATING A DOUGHNUT HERE’S A DOUGNUT RECIPE NOW I’M ‘LISTENING ‘ TO DOUGHNUTS THIS IS WHERE I CAN FIND MORE DOUGHNUTS I’M WITH MY FRIENDS WHO EAT DOUGHNUTS

Social What!:

and there’s more Social What!

Now what?:

Now what? Your own business Not all of it for everyone What is your product Where is your market

Now what?:

Now what? The way people learn Pictures Data Talk Read You have to engage with people in the four different ways

The next step:

I’ve got all these followers now what? Main social networks Facebook – Twitter – Pintrest – Linkedin Reports Bloggs – Youtube – Instagram - SEO The next step

PowerPoint Presentation:

900 Million users Consumers Friends Social messages All times of the day and night Everyone you can think of

PowerPoint Presentation:

Is it you Friends Is it your company Likes

PowerPoint Presentation:

IF YOU HAVE A PAGE MAXIMISE IT

PowerPoint Presentation:

ANALYSE

PowerPoint Presentation:

Download your ‘friends’ Analyse them Research Put them into a mailing list Drive them to interact with you Group Target them directly

PowerPoint Presentation:

You need them to LIKE you Create Business Page Use Insights Be social

PowerPoint Presentation:

Content you already have Blog information Youtube Data charts Photos Re Pins View your customers

PowerPoint Presentation:

Download your ‘followers’ Analyse them Research Put them into a mailing list Drive them to interact with you

PowerPoint Presentation:

Link back to your website Facebook Page Use the # in the description Reports – Pinleague.com Google Analytics

PowerPoint Presentation:

500 Million users Business and Consumers 140 characters Social messages All times of the day and night

PowerPoint Presentation:

250 – 2000 Engage with the right ones Follow everyone back Follow relevant people Analyse your followers

PowerPoint Presentation:

Un-follow Follow relevant Research your followers Collect the data Test and monitor Target tweets

PowerPoint Presentation:

175 Million users Business to Business Job site All times of the day and night

PowerPoint Presentation:

Search them out Research Put them into a mailing list Drive them to interact with you Target them

What you should do:

What you should do Twitter 1 post per hour 4 influencer re-tweets a week Facebook 3-5 posts a day (pick your times) Linkedin 2 posts a day Pintrest 4-5 pins per week

Where am I:

Where am I Use it. It’s free marketing

PowerPoint Presentation:

Business Frontiers ‘ all I ever wanted to do was run my own business make a few quid go on holiday occasionally and then retire comfortably’

Business Frontiers:

The day to day demands of running a business can often divert attention from building on the successes gained to date. An expert business advisor provides guidance, expertise and motivation to help prioritise actions for growth. Business Frontiers

Business Frontiers:

Personal Development Skill Sets Goals and Objectives Business Growth Unique Selling Point Customer Satisfaction Long Term Commitments Effective Communication Creating Awareness Communications Plans Business Frontiers