Market your havin a laugh

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Its doesn't have to be expensive, just give it a bit of thought and start from the begining.

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Presentation Transcript

PowerPoint Presentation:

Trevor Horsley Business Frontiers 26 th February 2013 Marketing you’re havin’ a laugh? Too expensive!

Marketing:

“The process of identifying, anticipating (predicting) and satisfying customer needs, profitably” Marketing

Marketing:

Sales and Marketing and Advertising Selling is the act of persuading or influencing a person to buy Don’t confuse them Equally as important Marketing

PowerPoint Presentation:

If a young man tells his date she’s intelligent, looks lovely and is a great conversationalist – That’s marketing If the young man tells his date how handsome, smart and successful He is – That’s advertising If the young man tells his date that being with him he will provide her with everything she wants – That’s selling

What Does Marketing Do:

Creating awareness Delivering a concept Promoting a product or service When, where and how Pricing the product/service Discovering what products are needed Listening:- customers, prospects in the market What Does Marketing Do

Your Business:

Your Business Research Analysis of customer needs What segments exist Profitable segments Positioning Delivering When You can’t let salesmen loose on this, Much as they would want to

Marketing:

Marketing Plan Strategy Message Objective Expectations Marketing In your marketing plan you need

Marketing Plan:

Marketing Plan Mission Statement Clearly defined mission Purpose Strategy & Scope Standards and Behaviours Values These are yours

Marketing Plan:

Objective Wide ranging Increase market share New product placement Customer needs Market position Competitor advantage Marketing Plan Anyone, or all, it doesn’t matter as long as you have something

Marketing Plan:

Marketing Plan Message Shaping the story Clear Concise Consistent Across all platforms ie. Web, email, business cards literature, letters:

Marketing Plan:

Marketing Plan Strategy Delivering the message Tactics Avenues to market Delivery mechanism Exit strategy

Marketing Plan:

Expectations Living in the real world Yours Your potential clients Timescales Costs Marketing Plan Now that’s done its off to market!

Marketing:

Marketing Types of Marketing Guerilla Integrated Inbound Outbound Content

PowerPoint Presentation:

Guerilla

PowerPoint Presentation:

Guerilla

PowerPoint Presentation:

Guerilla

Outbound:

Outbound Telemarketing Advertising Mailshots Email Networking Exhibitions and Seminars/Workshops Its all about getting the person to buy from you IN YOUR FACE

Marketing:

Marketing Outbound Telemarketing Who’s going to do it Who’s going to train them How are they to be rewarded Which market and products and how long Where are the contacts going to come from How are you going to measure the results

Marketing:

Marketing Outbound Advertising Who’s going to create it Yellow Pages, Local papers Specialist magazines Costs, how long and what products Direct Mail How are you going to measure the result

Inbound:

Inbound Get Found Convert Analyse Life Time Value

Get Found:

Get Found Social Media Blogging - 55% more enquiries Twitter Facebook Linkedin Pintrest PPC Pay per click Banner Ads SEO Search Engine Optimisation Online directories

Convert:

Convert Calls to action Landing pages Email marketing Lead nurturing Marketing automation

Analyse:

Key to success Website visitors Enquiries Customers Conversion Rates Analyse

The Customer:

The Customer Life Time Value Select a period of time Ongoing contact Up sell

Content:

Content marketing is a marketing technique of creating, distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action Content

Content:

Why should you! 80% of business decision makers prefer information in a series of articles 70% say it makes them feel closer and more in touch with the sender 60% say that the company content helps them make better decisions Content

Campaign:

Campaign Data collection Twitter Facebook Linkedin Pintrest Directories Web sites N/W meetings Time to Act

How:

Engage Story Educate and Inform Don’t sell Use the right words How do I know what words to use? How

Hooks:

Hooks Lust - desire Gluttony - over-indulgence Wrath - impatience Envy - jealousy Sloth - laziness Greed - material possession Pride - importance

Research:

Research UK 63 Million People 84% Live in England 53 Million people 8 Million live in London 11 Million are under 15 10 Over 65 TARGET MARKET IS 32 Million 550,000 people are born each year – 800,000 die each year

Research:

Research Think About Your Client Base Where do they go What do they want Why do they want it When do they want it Cost is not always an issue

Target Market:

Target Market UK 25 Million Houses 586,000 people Gloucestershire 250,000 houses 60% are home owners 3/5’s are retired 2/5’s in work TARGET MARKET IS 30,000 houses

Review:

Review Marketing Strategy Who is going to do it How long What do you expect How much are you going to spend What are you going to promote Who’s going to follow up Where are you going to get your targets from

Marketing:

Marketing Simple marketing tomorrow Start to Engage Email campaign Social Media Website up to date Send a letter to your existing customers QR Codes

Marketing:

Marketing Review what you are doing Adopt a different approach Buy in expertise Don’t let it consume you

Two Simple Statements:

You have to make it easy for people to buy from you! ‘if you’ve always do what you’ve always done you will always get what you’ve always got!’ Two Simple Statements

Business Frontiers:

The day to day demands of running a business can often divert attention from building on the successes gained to date. An expert business advisor provides guidance, expertise and motivation to help prioritise actions for growth. Business Frontiers

Where am I:

Where am I Use it. It’s free marketing