Tophawks Best Advertising and online Marketing Service Provider

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Presentation Description

As an Advertising Agencies India, Top Hawks is India’s leading Media (Radio, Cinemas & Newspaper) Advertising Company. We specialize in creative advertisement mediums such as Vehicle wraps, and Movie theatre branding. We do offer corporate expert and professional application support across 200 cities in India for different mediums os advertisements.

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Presentation Transcript

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Solving Problems Building Brands

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WHAT WE DO BUSINESS OBJECTIVE Help brands sell better at retail and start-ups get the right handshakes E-Commerce Services Managed Sales Teams Retail Insights Visual Merchandising Training Development Market Research Audits

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Tophawks Value Proposition Customer Satisfaction Customer Satisfaction Surveys Social Force Employee Engagement Panel Research Customer Intercept Survey Operational Excellence Mystery Shopping Retail Audits Competitive Evaluation Success Play book Actionable insight Dynamic Query/ Drill-Down Tools Trending Alert Driven Reports 24/7 On-Demand web access Sales Force Outsourcing E-commerce seller signup Sales Training Field Marketing Opportunities Loyalty Programs

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OUR APPROACH Customer Assess Company Assessment Market/Competitor Assessment Focus Stages : Positioning for Success • A unique relationship with each of our clients. • A core understanding of the challenges our clients are asked to tackle. • We recognize that your business and business challenges are unique. An intensive fact - gathering and analysis process Understanding your brand promise strategic objectives and any relevant current or past initiatives Identifying customer and market trends your competitive landscape and competitive initiatives

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Design Implement With an intimate understanding of your challenges we draw on an arsenal of proven services solutions and best practices from industry leaders to design your program. Circle of Optimization a continuous cycle of measuring analyzing and improving the key drivers that directly influence customer gratification advocacy intent to return . • Scheduling • Shop Execution • Shopper Training and Certification • Validation and Scoring • Quality Editing

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Quality Editing Execution Stages Improve SUCCESS Measure Analyze Optimizing the Customer Experience With the help of our market research experts and Droid Survey our proprietary web-based reporting system we use statistical analysis to interpret findings and quantify connections to the factors that influence profitability. • An ongoing cycle of continuous improvement. • Incremental adjustments throughout all stages of execution and analysis to make sure we consistently deliver the best and most actionable services.

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E - commerce Seller Services Seller On-boarding Training Seller Signup Account Management Customer Acquisition Seller Qualification Audit What we do know now is that the “e” in e-commerce doesn’t stand for ‘EASY’

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Sales Force Outsourcing How does a product oriented company handle sales force management challenges – Hiring training and managing sales productivity OUTSOURCE it its simpler • In - Store Demonstrators • Face - to - face marketing • Secondary Sales Management • Direct sales of products and services • Retail Distribution Channel Expansion • Customer acquisition • Shared Sales Manpower • E - Commerce Seller On - boarding • Complete fund raising solutions

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Marketing Research Field Insights Warrant the change you plan to bring with research - driven insights If at first you don’t succeed search again. That’s why it is called Re – Search Consumer Research Trade Satisfaction Survey Product Assessment Study Market Entry Strategy And more...

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Mystery Shopping Audits Get to know your customers your staff at stores your competition and everything that matters at retail. Mystery Shopping Stock Audits E-commerce Seller Audits Market Research

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Visual Merchandising • In-Store Product Display • POP Design Deployment • Store Signage Merchandising Assets • Store SIS Maintenance TOPHAWK Advantage Analytics tech driven operations optimization 250+ VMs on panel 2000+freelancers Owned warehouses and audited vendor tie-ups

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Training Development • Products Training • In-Store or Classroom Training • Online Mobile Facebook Channels Sales Training TOPHAWK Advantage In-house LMS platform Nation-wide panel of trainers Experience with both online and Offline trainings

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Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics KEY PROBLEM S TO SOLVE

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Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics Field Operations Management Approach Rigorous attendance market visit tracking processes Capture of photo location time - stamps to ensure data authenticity Ratings of attendance photos to calculate grooming scores rating of VM photos to calculate VM quality scores

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Field Operations Management Approach Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics SOPs Measurable Metrics Review Mechanisms defined for each project All metrics are system - enabled to remove measurement overhead and manual reporting ambiguity Example market visit checklist for team leaders to help structured monitoring of • FOS in - store metrics sales/stock/target/ schemes/ competition • FOS selling skills • Product knowledge Brand hygiene • Instore Retailer feedback Example metrics for measuring field trainer performance: • Number of training sessions unique individuals trained • Average post - training scores • Average post - training online assessment scores

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Field Operations Management Approach Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics Ensure information to the field and from the field is transmitted seamlessly. For example: Info E - learning system deployed on every project and used for communicating key information and for checking comprehension of field team. Online target setting and automated SMS Email communication to field. Daily reminders on achievement status Targets New Product or Schemes

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Field Operations Management Approach Maintain Field Discipline Ensure Information Fluency Manage for Business Metrics Ensure information to the field and from the field is transmitted seamlessly. For example: Rich dashboards email reports and SMS alerts for all stakeholders to give visibility to data that is relevant to them. Online field reporting with inbuilt data checks such as serial number verification and duplicate sales checks to capture authentic data only. Field Reporting Data Visibility Follow Operational Processes

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Field Operations Management Approach Ensure Information Fluency Manage for Business Metrics TopHawk’s Management Hierarchy is structured and goaled to manage important business metrics of each program. •Project Productivity •Same Store Productivity •100 Automated data collection •People Hygiene •Paydays Delivered •Reporting Calendar Compliance •Market Working Outcomes •Product Knowledge Assessment •Special Initiatives Example agenda of an FOS program monthly review: Maintain Field Discipline Follow Operational Processes

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Field Operations Management Approach Manage for Business Metrics Automated Process to collect Client Satisfaction Scores once a quarter. CSS is a key incentivized parameter for the entire management hierarchy. Follow Operational Processes Maintain Field Discipline Ensure Information Fluency

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Our Recruitment Approach Quality Recruitment Team Geographic Spread of Recruiters Recruitment Management System • Clear understanding of job requirements for candidate match • Assess candidates not just schedule interview • Reliable tracking of KPIs such as TAT and Selection Rate •Enforced compliance to recruitment process • Recruiters spread across the country for direct touch with candidate pool • Fast Turn - Around - Times Involvement of Operations Team in Hiring Quality of candidates provided by agency Turn Around Time to fill positions

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Technology HR operations Visual Merchandising Support Functions Retail Audits Training Sales

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TOPHAWK’S Process Overview Integrated Mobile App Real-Time Reporting Data Capture Field Visit Online Planning Channel Sales Management HR Admin Management Visual Merchandising Learning Management Mystery Shopping Audits In -store Sales Management

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TOPHAWK’S Features Ensure process discipline in execution and reporting Standardize reporting requirement and reporting format Selected modules are visible to the field force Data entry process is fast and easy to use Process Discipline Real time Reporting Actionable Reports

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TOPHAWK’S Features Sales data validation Easily deploy checks on the information reported by field force System validates the serial no. of product sold Duplicate sales are rejected by the system Process Discipline Real time Reporting Actionable Reports

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TOPHAWK’S Features Real time reporting of validated information from field Field activity can be reported in real time in form or data and/or images Attendance reporting captures photo location time stamp Visual merchandising/other execution can be reported Process Discipline Real time Reporting Actionable Reports

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TOPHAWK’S Features Real time reporting of validated information from field Field activity can be reported in real time in form or data and/or images Store location and distance is visible on app Geolocation of reports can be viewed on Google maps Process Discipline Real time Reporting Actionable Reports

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TOPHAWK’S Features Rich and actionable reports Customize you own dashboard giving you insightful and updated view of field activities Users can be given role based access to the system to log in to it from a web portal. Process Discipline Real time Reporting Actionable Reports

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TOPHAWK’S Features Rich and actionable reports Select from a variety of relevant and visually rich reports in form of charts and data tables. Charts and reports in channel are easy to preview and add date filters can be used to select the right range for which information is to be viewed Process Discipline Real time Reporting Actionable Reports

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Our Clientele List

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Our Value Proposition People Process Technology • Key personnel with over 80 years of combined experience • Over 400 sales promoters deployed for world’s most demanding brands • Client satisfaction scores consistently above 4 on a 5 point scale • Over 500 users and 5000 transactions daily • 36 of clients log in daily 81 of clients log in at least once a week

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SOLVING PROBLEMS BUILDING BRANDS

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