Single Opt-In or Double Opt-In for Your Email

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Presentation Description

This slide presentation is trying to compare and contrast single opt-in and double opt-in by looking at their benefits and drawbacks.

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Presentation Transcript

Single Opt-In or Double Opt-In for Your Email Marketing Campaign?:

Website url: http://www.thomastimeasytips.com Facebook Page: http://www.facebook.com/bigdreammastermind Single Opt-In or Double Opt-In for Your Email Marketing Campaign?

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Opt-in email marketing is also called Permission-Based email marketing . Visit www.thomastimeasytips.com for more to get updates from us. 2

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In the last few years, Opt-In email marketing has been able to produce the best response rates as compared to other online marketing methods Visit www.thomastimeasytips.com for more to get updates from us. 3

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Opt-In email marketing gives a much higher rate of deliverability and conversion rate , like click rates and opening rates. Visit www.thomastimeasytips.com for more to get updates from us. 4

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Moreover, you can perform a lot of tasks including auto-responses and segmentation to get more personal and direct with your customer base. Visit www.thomastimeasytips.com for more to get updates from us. 5

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This way, you can increase sales and provide better customer service.  Visit www.thomastimeasytips.com for more to get updates from us. 6

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Opt-In email comes in TWO different forms : Visit www.thomastimeasytips.com for more to get updates from us. 7

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Single Opt-In Double Opt-In Visit www.thomastimeasytips.com for more to get updates from us. 8

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In this presentation, I will give you some ideas about each of them and their benefits and drawbacks , based on past experiences. So, stay tuned. Visit www.thomastimeasytips.com for more to get updates from us. 9

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A Single Opt-In list can be easily created by inviting members to join through a web form . Visit www.thomastimeasytips.com for more to get updates from us. 10

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You can also send an email asking a person to subscribe to the list. Visit www.thomastimeasytips.com for more to get updates from us. 11

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Once readers reply to the email or send a filled form, they are subscribed to the list.  Visit www.thomastimeasytips.com for more to get updates from us. 12

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On the other hand, a Double Opt-In list is also called a Confirmed Opt-In lis t. Visit www.thomastimeasytips.com for more to get updates from us. 13

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It requires a subscriber to reply to a specific confirmation message to activate his/her subscription.  Visit www.thomastimeasytips.com for more to get updates from us. 14

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Single Opt-In vs Double Opt-In Visit www.thomastimeasytips.com for more to get updates from us. 15

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Benefits of Single Opt-ins Visit www.thomastimeasytips.com for more to get updates from us. 16

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Single Opt-in Benefit #1 Easier & Convenient for a User Visit www.thomastimeasytips.com for more to get updates from us. 17

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A Single Opt-in list is always easier and convenient for a user. Visit www.thomastimeasytips.com for more to get updates from us. 18

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With such lists, a user does not need to look for any extra emails in the inbox to click a confirmation link. Visit www.thomastimeasytips.com for more to get updates from us. 19

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The subscriber starts receiving mail instantly.  Visit www.thomastimeasytips.com for more to get updates from us. 20

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Single Opt-in Benefit #2 Quick Way to Build an Email List Visit www.thomastimeasytips.com for more to get updates from us. 21

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One major benefit of Single Opt-In email marketing is that subscribers get added to your list immediately . Visit www.thomastimeasytips.com for more to get updates from us. 22

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On the other hand, one major dis advantage of a Double Opt-In list is that many people don’t confirm their subscription. Visit www.thomastimeasytips.com for more to get updates from us. 23

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As a result , you lose many sign-ups. Visit www.thomastimeasytips.com for more to get updates from us. 24

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This way, Single Opt-Ins are much better if you are already paying to acquire email addresses. Visit www.thomastimeasytips.com for more to get updates from us. 25

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With a Single Opt-In, your list will grow quickly .  Visit www.thomastimeasytips.com for more to get updates from us. 26

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Drawbacks of Single Opt-ins Visit www.thomastimeasytips.com for more to get updates from us. 27

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Single Opt-in Drawback #1 Lack of Respect for Users’ Privacy Visit www.thomastimeasytips.com for more to get updates from us. 28

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Every internet user considers his/her privacy to be extremely important . Visit www.thomastimeasytips.com for more to get updates from us. 29

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A Single Opt-in sign up procedure is not much concerned about privacy and data control. Visit www.thomastimeasytips.com for more to get updates from us. 30

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When users notice it, they may be very concerned. Visit www.thomastimeasytips.com for more to get updates from us. 31

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In fact, many online privacy certifications also require you to use a Double Opt-In email marketing system.  Visit www.thomastimeasytips.com for more to get updates from us. 32

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Single Opt-in Drawback #2 Reputation at Risk Visit www.thomastimeasytips.com for more to get updates from us. 33

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Without a Double Opt-In system, many bad addresses can easily enter your email list . Visit www.thomastimeasytips.com for more to get updates from us. 34

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This may include mistyped email addresses too. Visit www.thomastimeasytips.com for more to get updates from us. 35

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It can have a major impact on the sender’s reputation. Visit www.thomastimeasytips.com for more to get updates from us. 36

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It will add to the statistics of undeliverable addresses. Your workload will increase too.  Visit www.thomastimeasytips.com for more to get updates from us. 37

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Benefits Of Single Opt-in Visit www.thomastimeasytips.com for more to get updates from us. 38

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Double Opt-in Benefit #1 Superior Quality List Protection Visit www.thomastimeasytips.com for more to get updates from us. 39

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It won’t matter how much your email marketing list grows if it does not primarily include superior quality addresses Visit www.thomastimeasytips.com for more to get updates from us. 40

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A Double Opt-in email marketing system allows you to include high quality addresses in your list.  Visit www.thomastimeasytips.com for more to get updates from us. 41

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Double Opt-in Benefit #2 Instant Communication with Subscribers Visit www.thomastimeasytips.com for more to get updates from us. 42

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Double Opt-In system gives you the ability to i nstantly communicate with your subscribers . Visit www.thomastimeasytips.com for more to get updates from us. 43

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With a subscription mail, you can start communicating with them instantly. Visit www.thomastimeasytips.com for more to get updates from us. 44

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This allows you to initiate communication while they are still thinking about you after signing u p. Visit www.thomastimeasytips.com for more to get updates from us. 45

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Drawbacks Of Double Opt-in Visit www.thomastimeasytips.com for more to get updates from us. 46

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Double Opt-in Drawback #1 Slow List Growth Visit www.thomastimeasytips.com for more to get updates from us. 47

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With a Double Opt-In system, your list will grow slowly. Visit www.thomastimeasytips.com for more to get updates from us. 48

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Since it will also require more work for users, they may avoid subscription. Visit www.thomastimeasytips.com for more to get updates from us. 49

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Moreover, many users don’t click confirmation mails and their accounts may get deactivated even when they wanted to continue subscription.  Visit www.thomastimeasytips.com for more to get updates from us. 50

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Double Opt-in Drawback #2 Lost Addresses Visit www.thomastimeasytips.com for more to get updates from us. 51

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As mentioned earlier, whether its because a confirmation email goes to the junk or spam folder or they lose interest, Visit www.thomastimeasytips.com for more to get updates from us. 52

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many subscribers will not follow through with confirming their subscription to your list. Visit www.thomastimeasytips.com for more to get updates from us. 53

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Thus, you will l ose many potential marketing leads . Visit www.thomastimeasytips.com for more to get updates from us. 54

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The Conclusion Visit www.thomastimeasytips.com for more to get updates from us. 55

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When we talk about choosing between a Single Opt-In and Double Opt-In system, there’s no right and wrong . Visit www.thomastimeasytips.com for more to get updates from us. 56

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The decision will depend on a lot of factors. Visit www.thomastimeasytips.com for more to get updates from us. 57

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You will have to ensure that your reputation and quality of email list is protected . Visit www.thomastimeasytips.com for more to get updates from us. 58

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You will also need to EVALUATE your customer base, list growth and so on. Visit www.thomastimeasytips.com for more to get updates from us. 59

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In case you are unsure, it will be better to choose the side of caution and go ahead with Double Opt-In. Visit www.thomastimeasytips.com for more to get updates from us. 60

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However, it’s only you who can determine what’s best for business. Visit www.thomastimeasytips.com for more to get updates from us. 61

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Thus , try to choose wisely.   Website url: http://www.thomastimeasytips.com Facebook Page: http://www.facebook.com/bigdreammastermind Visit www.thomastimeasytips.com to get updates from us. 62

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