Slide 1 – Done: Slide 1 – Done Mobile and The Modern Consumer Part 1 www.tempostrategic.com
Slide 1 – Done: Slide 1 – Done Mobile Data
Slide 2 - Done: Slide 2 - Done U.S. Smartphone Use 313,000,000 115,800,000 176,300,000 Current U.S. Population Smartphone users in 2012 Smartphone users in 2015 * Emarketer 2012
Slide 3 - Done: Slide 3 - Done What Smartphones Do They Use? Blackberries Androids iPhones Other * Q4 2011 Scanlife Trend Report
Slide 4 - Done: Slide 4 - Done * HighTable.com Who’s Using a Smartphone? 6.9% 17.2% 25.6% 20.7% 15.6% 14.6%
Slide 4A – Done: Slide 4A – Done * Nielsen for Babycenter November 2011 vs. April 2012 Mothers and Mobile Mothers are 28% more likely to own a tablet and 38% more likely to own a smartphone than the general U.S. Population
Slide 4B - Done: Slide 4B - Done * Babycenter November 2011 vs. April 2012 Increase in Moms ’ Use of Mobile for Shopping
Slide 5 - Done: Slide 5 - Done * Performics , 2011 Mobile Search Insights Study Where Mobile Usage Happens
Slide 1 – Done: Slide 1 – Done Mobile = Action 61% call 59% visit
Slide 6 - Done: Slide 6 - Done “Zero Moment of Truth” * Google in conjunction with ShopperSciences
Slide 6A – Done: Slide 6A – Done * Mobext and InMobi April 2012 Which Device is Used Where?
Slide 7 – Done: Slide 7 – Done * AisleBuyer March 2012 Smartphone Owners’ Purchase Influence in Grocery and Drug Stores
Slide 7A - Done: Slide 7A - Done Mobile’s Influence on Unplanned Purchases *Shopper Engagement Study, POPAI 2012 200%
Slide 1 – Done: Slide 1 – Done Mobile is Moving Fast