Small Businesses and Social Media

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Small Businesses and Social Media:

Small Businesses and Social Media By: Stephen Oppong

What is social media?:

What is social media? forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.

The Evolution of Technology:

The Evolution of Technology As technology evolved, motion pictures, radio and television opened up new avenues for business marketing. Next marketing reached the avenue of direct mail, telemarketing, print advertising, trade shows and e-mail blasts . Then a web-based approach came where businesses can reach people through computers, smartphones, tablets, game consoles, Internet-enabled TVs, handheld music players and e-readers . This is known as social media.

Why Is It Important to Small Businesses?:

Why Is It Important to Small Businesses? Social media has changed the way we interact with the world by: Businesses can communicated with people on a global spectrum. Businesses can communicated a single message to a multitude of people with one click. Businesses can share information and opinions with a wide range of people.

Sites small businesses can use and how they should use them?:

Sites small businesses can use and how they should use them? * Facebook *Twitter *LinkedIn Small businesses can stay active by: Keeping their profiles up to date and fresh with new information Posting few times per week Adding value for users by sharing content that is of value to them Engaging actively with users – following, sharing information, retweeting information, liking content of other users


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