Future Trends In Social Media


Presentation Description

A look at some of the current and emerging trends around social media, social networks and collaborative technology. We've transitioned from the industrial paradigms of the 20th century to a new age full of opportunities for shared knowledge and learning. But it's an increasingly complex world and we need to be able to adapt and change if we are to make the most of our opportunities. Technology is no longer something to be feared or avoided - it's part and parcel of how we live our lives in the 21st century, and it provides us with unprecedented opportunities to understand the world in which we live, and to tap into the collective wisdom of our fellow human beings.


Presentation Transcript

Where Next For Social Media:

London Information & Knowledge Exchange Steve Dale Collabor8now Ltd Where Next For Social Media Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. 29 June 2012

Trending Themes For 2012:

@stephendale Trending Themes For 2012

What I will cover:

@stephendale What I will cover The world is changing (some stats) Quantity vs. Quality - in search of relevance Reputation, influence and trust Technology The future is ‘ appified ’ and mobile

“Social Media” in a nutshell Donut :

@stephendale “ Social Media ” in a nutshell Donut Twitter I ’ m eating a #donut Facebook I like donuts This is where I eat donuts Instagram This is a vintage photo of my donut Here I am eating my donut LinkedIn My skills include eating donuts Pinterest Here ’ s a recipe for making donuts Last FM Now listening to “ Donuts ” Google+ I ’ ve joined a circle of donut-eating enthusiasts Source: Many Reddit There ’ s a conspiracy around donut eating

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5 @stephendale 5 lies, damn lies and some statistics

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@stephendale Source: http://marciamarcia.tumblr.com Number Of Users Monthly Visits Time Spent

Every Minute On The Internet:

@stephendale Every Minute On The Internet

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@stephendale 2.1 billion Internet users Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ 5.9 billion mobile subscriptions - more than number of tooth brushes! Apple ’ s iPad share of global tablet web traffic is 88% 350 million Facebook users log-in via mobile phone No. of network devices = global population - will be 2 x global population by 2015 555 million websites

Social networking and mobile devices.:

@stephendale Social networking and mobile devices. 66% of online adults use social media platforms such as Twitter, Facebook, Myspace or LinkedIn Smartphone and tables shipments now outpace PCs. Sources: Pew Internet and American Life Project, IDC Predictions for 2012 Prescient Digital 41% of Gen Y say social media is important to them in the workplace. 64% of Gen Y download unauthorised applications at least once per week to get their job done.

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@stephendale The world is changing. People are empowered like never before.

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11 @stephendale 11 BUT....

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Quantity is growing at the expense of quality!

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13 @stephendale 13 in search of relevance...

The Rise And Rise Of Digital Curation:

@stephendale “ Social Curators ” use their insight into a particular audience to determine what might interest them The Rise And Rise Of Digital Curation

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15 @stephendale Aggregation & Trending

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@stephendale Personalised Information

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17 @stephendale 17 reputation, influence and trust

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@stephendale Knowledge from a trusted source is richer than what we can discover for ourselves

How credible are your sources? :

@stephendale How credible are your sources?

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@stephendale Your networks might know Influence Measurement Services?

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21 @stephendale 21 technology

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@stephendale ...but technology can influence human behaviour

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Demise of the Desktop PC:

Demise of the Desktop PC

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Source: Morgan Stanley Internet Trends Report 4 Dec 2010 Mobile will be bigger than desktop Internet within 5 years.

Working patterns are changing:

More than a third of enterprise employees are working outside the firewall and need tools that keep them connected with their peers and business applications. Source: Forrester Working patterns are changing

Access to data and information, anywhere, anytime, any device.:

Access to data and information, anywhere, anytime, any device. Cloud services can provide real-time data synchronisation

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2005 – 2010 Design for PC, think about Mobile 2011/12/? Design for Mobile, think about PC Rise of the Apps!



MIT/Deloitte Report 2012:

@stephendale MIT/Deloitte Report 2012

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32 @stephendale 32 Apps - some interesting examples..

Location-based Services:

Location-based Services

Augmented Reality:

Augmented Reality Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen. Panoramascope: gives you information about your surroundings (mountains, their names). Theodolite: a little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general. New York Nearest Places: lets you explore New York like never before. And you have seen nothing yet. Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from front, center, and back of green.

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35 @stephendale 35 Take-aways Social Media is ubiquitous. The numbers keep getting bigger. But information Quantity is beating Quality . Curation and personalisation becoming increasingly important as people seek out relevant information. Online reputation , influence and trust becoming the DNA of the web. Gamification comes to serious/professional networks The future is mobile and ‘ appified ’ . Products/services not designed for mobile will flounder. Users/workers expect data & information anywhere, anytime, on any device .

Sources/References :

@stephendale Sources/References Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210. pdf Internet World Stats: http://www.internetworldstats.com Marcia Marcia http://mar cia marcia.tumblr.com Royal Pi ngdom: http:// royal.pingdom.com/2012/01/ 17/internet-2011-in-numbers / McKinsey, Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/mgi/publications/big_ data/pdfs/MGI_big_data_full_report.pdf Edition: http://editio n.cnn.com/2012/01/19/tech/social-media/google-plus-users/ind e x.html Venturebeat: http://venturebeat.com/2012/01/20/goog le-skews-google-plus-statistics/ Phil.co: http://phill.co/social-media/social-media -statistics-dec-2011-video-infographic ComScore: http://www.comscore.com/Products_Services/P rodu ct_I ndex/Media_Metrix_Suite/Media_Metrix_Core_Reports Go-Gulf.com (60 seconds) h ttp://www.go-gulf.com/blog/60-seconds Dilbert: www.dilbert.com/ Pew Internet IDC Prescient Dig ital Other photos and images sourced from Google images and iStock P hotos.

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@stephendale “ Life can only be understood backwards, but it must be lived forwards. ” Soren Geer, Danish Philosopher Email: [email protected] Twitter: @stephendale Profile: http://about.me/stephendale Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.