Social Media: Where Brand Is Tags

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Presentation Description

Social Media is changing how we look at brands and how we find them. What is the tag cloud saying about your brand?

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Presentation Transcript

How to Brew Coffee At Home : 

How to Brew Coffee At Home shape the cloud Social Media: Where Brand is Tags

what is brand? : 

what is brand? a representation identity feeling thought image ads promotion messaging service category impression product differentiation tagline quality logo placement strategy conceptual

brand investment today : 

brand investment today recognition, awareness and corporate messaging

traditional brand management : 

traditional brand management inside out – creating the demand and awareness

social brand management : 

social brand management outside in – demand and brand discovery

VW as a social brand : 

VW as a social brand categories | emotions | style

what is your brand’s tag cloud? : 

what is your brand’s tag cloud? what do you want it to be?

depends on what you do : 

depends on what you do and how they tag

Slide 9: 

Credits

Slide 10: 

http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.com http://flickr.com/photos/monitorpop/545191653/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg

Slide 11: 

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