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Small Business Social Media Marketing Tips

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Start a Business Fan Page On FaceBook Advantages Low cost marketing platform More than 400 million active users Facility to advertise Allows use of applications to engage visitors Enables direct interaction with fans How to begin Set your objectives for participation Decide how much time/resources you'll devote Study your competitor's presence and that of other businesses Provide value to your target audience Engage with your fans as equals

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Set up a twitter account Advantages Allows you to network Share, Communicate, Keep in touch Seek answer and post questions Listen into the conversations of your target audience How to begin Start a twitter account & learn its features Review top twitter profiles, and customize yours Learn basic twitter commands e.g. retweet Follow relevant profiles, and build relationships Use to track conversations Visit for more tips

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Start a Company Blog Advantages Can be used for building a community A fast and easy publishing solution Can help you with SEO Get insight in your customers Use it for brand building How to begin Register blog domain & install wordpress Or do it free at, or, Choose a good design/template Post relevant and interesting news, stories, pictures, videos, etc Allow visitors to bookmark your posts and subscribe to your posts via RSS feeds

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Participating On Other Relevant Blogs Advantages Build relationships with experts in your field Establish your thought leadership, and authority Position yourself as an active industry voice Create awarenesses for your business Get traffic to your blog and website How to begin Search and find 3-4 quality and relevant blogs from your industry Share your insights, opinion Add value to blog posts, but don't criticize Ask bloggers to allow you to post as a guest Ask others to be guest contributors to your blog

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Share Videos and Other Media Advantages Communicate better with videos and images Demonstrate your product benefits in full detail Post videos to help customers buy with ease Free promotion with YouTube, MetaCafe, etc How to begin Try to make your videos entertaining Produce & Post low-cost, but good quality videos Keep your videos focused on one topic at a time Share a single video on multiple sharing services Share product, company events, conference, pictures on flickr etc. Properly tag and categorize items while submitting

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Use Bookmarking Sites Advantages Establish yourself as an expert on a niche Get exposure, Network and build relationships Gain credibility by bookmarking quality stuff Improve your search engine ranking How to begin Choose relevant bookmarking sites for your niche Use proper tagging, description, & reviews Bookmark other's posts, and make relevant friends At times, bookmark some of your relevant content

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THANK YOU! Make your business a success story. Go To A leading B2B Marketplace

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