B2B brand building

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B2B brand building

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Final Presentation on:

Final Presentation on Presented By : SOUMITRA KISKU PRN No : DM11M24 Pune Institute of Business Management

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What is Business to Business ?

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Differentiate Secure Future Business Create Preferences Command Price Premium Increase Sales Creating Trust, Confidence and Comfort Nature of business buying Competitive Advantage

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Understand how brand works holistically Define your brand Build a strategy for your brand Create competitive advantage Build a winning team Radically improve customer retention Maximise the value of your business And much more besides How to build a strong brand ?

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Comparison among 3 players in a category

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Brand building of IBM: Brand value of IBM is $ 69,905 million Innovative products and services Higher value Corporate social responsibility Strong relationship with customers Competitive advantage Flexibility

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Brand building of Microsoft: The brand value of Microsoft is $59,087 million Corporate social responsibility Guiding principles for marketing Educate the customer with rich product Long-term approach Competitive advantage Consistent improvement

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Brand building of GE : The brand value of INTEL is $ 35,217 million Continuous improvement Better communication Building trust Innovation Creating Value

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