Top Trends in 2018 for Internet Marketing

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2018 has just begun and it's not too late to address and plan for this year’s biggest marketing trends. Here are the top internet marketing trends that you will want to watch out for in 2018.

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Top Trends in 2018 for Internet Marketing

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Today, companies can’t survive without some form of digital marketing. This is because the internet is a lucrative marketplace that allows businesses to reach customers around the globe instantly. However, having a website and online presence isn’t enough for success. Marketing efforts must also be moved to the online arena, but, often, successful marketing efforts are measured by marketing trends.

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These trends can change from year to year, especially in the digital world. The year 2018 has just begun, but there are already plenty of online marketing trends to take note of. Below are four of these trends.

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Behavioral and Artificial Intelligence (AI) Marketing is on the Rise Currently, marketing platforms can collect and store information about user browsing patterns, site usage, content preference and search history. This helps marketers target users by only providing them with relevant information and products that match their interests.

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But, this will evolve in the future, and AI or machines will be able to make marketing decisions. AI software will be able to start and stop marketing campaigns, design custom copy and build segments from analyzed data. Ultimately, behavioral and AI marketing combined, will bring businesses closer to their customers. By only showing customers what they want to see, marketers make their campaigns more effective and engaging.

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Advertising Formats that Bypass Ad-Blocking Technology Ad-blocking technology is good for consumers, but bad for marketers. This technology and software causes businesses to lose a lot of money in ad revenue. However, some ad platforms have found ways to shut down ad-blockers.

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For example, Facebook disables ad-blocking technology, allowing marketers to display their advertisements to their entire targeted audience. With technology like this, your advertising and marketing efforts and dollars won’t be wasted. In the end, this will make social media advertising more successful.

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The Growing Business of Influencer Marketing Influencer marketing is a growing trend amongst business owners. Micro influencers can help businesses generate more revenue than other marketing campaigns. This type of marketing includes allowing social media or major celebrities (influencers) to market products and brands.

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Influencers can promote products that are important and/or relevant to them and their followers. Marketing at this level can broaden a marketer’s customer base and allow them to reach demographics they may have ignored in the past. Influencer marketing also includes providing consumers with organic content that isn’t “staged.”

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Sponsored content that appears organic can be highly effective, as consumers are also a large part of influencer marketing. Plus, user-generated content can be engaging and make the consumer a part of their own shopper experience. For example, some major brands are now allowing customers to suggest products.

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Advertising on Social Media Websites Recently, sites like Facebook , LinkedIn and Instagram have become more “ad-friendly. ” Facebook offers many marketing tools, opportunities and technology to help companies grow their brand and reach customers. In 2017, LinkedIn made many improvements to their advertising platform.

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The website has a new user interface with new B2C and B2B opportunities. Instagram offers great advertising controls and promote B2C engagement, which is more effective on this site than others. These social media sites are growing and expanding every day, offering many channels for digital marketing campaigns. In fact, a great internet marketing company will always offer social media marketing as a part of their services.

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