How to Use Content Marketing to Transform Your SEO


Presentation Description

At, Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.


Presentation Transcript

PowerPoint Presentation:

How to Use Content Marketing to Transform Your SEO Tiffany Sands Creative Media Manager Adam de Jong Marketing Manager


Agenda Content in 2013 and Beyond Your Content Goals for SEO The Marketing Opportunity Guide to Content Marketing Action Plan Q & A

Content in 2013 and Beyond:

Content in 2013 and Beyond SEO has changed forever To generate top rankings and drive traffic for clients, you must generate great content Content needs to be seen as a link and traffic acquisition strategy!

Your Content Goals for SEO:

Your Content Goals for SEO

The Marketing Opportunity:

The Marketing Opportunity Quality backlinks and organic promotion = top Google rankings that last Makes you bulletproof to the next Google algorithm update! Customers see you as the Industry Leader

PowerPoint Presentation:

Guide to Content Marketing

Content Strategies:

Content Strategies Position yourself as the expert Embrace your niche Create a value exchange

Website Content:

Website Content The most important content you have Content themes around a bunch of topics (keywords) Optimize existing content Fresh, unique content built regularly


Blogging Blogging is absolutely crucial to your SEO! Blog at least twice/week An extension of your content themes Backlink to internal/product pages Incorporate images and videos Promote on social media

Press Release:

Press Release

Guest Blogging:

Guest Blogging

Guest Blogging:

Guest Blogging


Infographics GPS tracking devices Custom Infographic campaign: “Why Teens Suck at Driving” 30+ quality backlinks including PR 7, PR 6 and P6 5 sites Posted on National Geographic!









Pitch Engine:

Pitch Engine

Blog Commenting:

Blog Commenting

Video Submission:

Video Submission Dominates for “Truck Bed Covers” 99,504 Video Views 18,746 site visits 314% increase in traffic

Social Media Marketing:

Social Media Marketing Created awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales

Provide Value Exchange:

Provide Value Exchange

Looking Ahead:

Looking Ahead New ways to build authority and backlinks Keep generating offsite content in a variety of ways and on a variety of top ranking websites Blogs Videos Webinars Photo galleries Presentations Audio Social media bookmarking



Your Action Plan:

Your Action Plan Get a Free Content Marketing Audit! Identify the holes in your content strategy Where can you build authority? Where can you generate backlinks? How can you build your brand? Contact your Account Manager today!

Q & A:

Q & A