Enhance Your Search Ranking With These Basic SEO Tips

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No matter how beautiful your website is, how engaging your contents are, and how amazing your products or services can be, they are absolutely less valuable if no one sees them and search engines like Google, Bing, and Yahoo! do not know that they exist.

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Enhance Your Search Ranking With These Basic SEO Tips Submitted By : Soapmedia Inc

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No one would want to buy your products if they do not even see. If you want to sell your products or to let people know what you are offering, you need to have an audience. In this sense, search engine optimization can help. For your website to be found not only by search engines but also by your target market, you need to equip yourself at least with the basics of SEO.

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Basic SEO is essential and fundamental in ensuring that your website is positioned properly and on the top page of the search results on major search engines. This means that you need to find ways to enhance your website visibility in order for you to drive more traffic to your site and to increase your visitors.

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SEO can be complex and would often involve site restructuring which will require you to seek help from an SEO company Ottawa. But there are as well a few simple things that you can do by yourself to enhance your search engine ranking.

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Monitor Your Search Engine Ranking For you to know where your website is currently standing, you would need to always monitor your search engine ranking. You can do this with the help of different tools that show your page rank. The most popular and reliable tools being used by many website owners today are the Google toolbar and Alexa. It is also equally important that you regularly monitor your referrer log in order for you to have an idea of the search terms or keywords used by your visitors to find your website. It also shows where your traffic is coming from.

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Choose The Right Keyword Your referrer log will give you an idea what search terms are commonly used by your visitors to get to your website. For your visitors to find your website when they search on Google, you should include appropriate keywords on the different aspects of your website including on your URLs, titles, content, page header, and image names. These keywords must describe the main theme of your site. Use keywords strategically and avoid using too many keywords to avoid being flagged as a spammer. If search engines find you guilty of keyword stuffing, you will be penalized and the search engines will not crawl your website. If you are not sure about what particular keywords are appropriate for your website, you can ask someone who offers Ottawa SEO services to check it for you.

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Add Sitemap A site map is a specific page on your website where you will list and include the links to all the major pages on your website. It will help search engine spiders to search and crawl your website easier.

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Create Quality Content Content is still king. One basic SEO tip that any SEO company Ottawa would give you is to create only quality, highly engaging, and fresh content. Updating your existing content on a regular basis is also very crucial in increasing your website traffic. Write for your audience and not for yourself. Think of something that is useful in the eyes of your readers.

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Thank You

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