PERSUASION

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ART OF PERSUASION :

ART OF PERSUASION

WHAT IS PERSUASION ?:

WHAT IS PERSUASION ? Persuasion is the influence of beliefs , attitudes , intentions , motivations , or behaviors Persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereo

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“If you would persuade, you must appeal to interest rather than intellect.”- Benjamin Franklin

METHODS OF PERSUASION:

METHODS OF PERSUASION Reciprocity Commitment and Consistency Social Proof Authority -

10 tricks to mastering the art of persuasion :

10 tricks to mastering the art of persuasion Get Your Way Start Things Off Help Them Imagine Stress Their Loss Give First Over Ask Be Funny Use "We" Majority Rules Be Positive

Six Steps to Becoming a Persuasive Speaker :

Six Steps to Becoming a Persuasive Speaker Develop a concrete objective Gain Audience Intelligence Demonstrate passion about your subject Structure backwards Conduct a Murder Board Conduct a post-presentation analysis

Persuasive & Effective Business Communication :

Persuasive & Effective Business Communication Understanding the Audience Addressing Audience Interests and Objections Choosing the Right Medium Taking Time to Listen Building Strong Relationships

Persuasion and negotiation:

Persuasion and negotiation

Forms of persuasion :

Forms of persuasion Formal Informal of less formal

THE PROCESS OF FORMAL COMMUNICATION:

THE PROCESS OF FORMAL COMMUNICATION IDEA PRODUCT SERVICE RESISTANCE , MOTIVATION CLIENTS ,AUDIENCE STEPS OR STAGES CREDIBILITY, TRUST BENEFIT, EVIDIENCE PURPOSE

Guidelines for informal persuasion :

Guidelines for informal persuasion Know as much about your client as you do about the idea , product , or service that you are “selling” Understand all aspects and implications of your proposed idea , product , or service Develop trust Recognize that resistance tags at decision makers from directors , including emotion , logic , trust , attitude , beliefs , priorities , time , costs and politics .

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Identify some situations in which you have used informal persuasion

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Identify some situations in which you have used formal persuasion

Key elements of persuasion:

Key elements of persuasion Establishing Credibility Clarifying your position Getting around resistance Making Logical Appeal Making Emotional Appeal

Persuasion Strategies:

Persuasion Strategies Understand the audience Empathise with the audience Handling audience resistance Follow a Win-Win approach

Persuasion has to do with a word we call PROPAGANDA:

Persuasion has to do with a word we call PROPAGANDA What is propaganda?  Propaganda is when we influence the thoughts or actions of people by appealing to their emotions. For example, if you wanted a raise in your allowance, you would appeal to your parents ’ emotions.  Maybe tell them how much you love them and how much you will help them around the house more.

How can I persuade people?:

How can I persuade people? Well, there are four different ways you can persuade people: Bandwagon approach Glittering generalities Testimonial Citing statistics

See if you can guess which persuasive technique is being used :

See if you can guess which persuasive technique is being used Aren’t the warmth and security of knowing your child is safe important to you?  Our car will protect them with its reliable safety. Testimonial Glittering generalities Bandwagon Citing statistics

Try another one … :

Try another one … Hey, it’s me, Jessica Simpson, and I’m here to tell you about how using Proactive changed my skin forever! Glittering generalities Bandwagon Testimonial Citing statistics

Guidelines regarding the communication with difficult people:

Guidelines regarding the communication with difficult people The first step is to keep calm, watch your body language and avoid arguing at all cost. Provide a "soft cushion" and acknowledge the other person's objection. Use a verbal cushion such as "I appreciate your concern about the delays in the project."

Persuasion in business communication:

Persuasion in business communication Persuasion is an important communication tool in business. It can be used to resolve disputes or change a person's attitudes towards a task or colleague. Persuasion is used in all business industries: for example, politicians often use persuasion to influence undecided voters to vote for them. Effective persuasion techniques require a basic grasp of communication as well as employing various persuasion strategies.

4 p’s of persuasion:

4 p’s of persuasion

The basis of persuasive sales message-organising the message:

The basis of persuasive sales message- organising the message An inductive or indirect approach is effective for sales letters and other persuasive messages . The selling procedure includes four steps: 1. Getting the readers’ Attention . (A) 2. Introducing the product and arousing Interest in it. (I) 3. Generating Desire for the product through convincing evidence . (D) 4. Encouraging Action . (A) These steps – popularly known as AIDA .

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