slide 1:

3 Reasons Why Product Packaging Needs Attention Product packaging is the signature of your brand that everyone comes across. It is much more effective than any other advertising tactic to attract the customers. Still many companies view product packaging as an additional cost to its manufacturing process. They invest so much time money and care to bring perfection in their goods but fail to attract consumers because of poor-quality packaging. Leading brands do not make such mistakes they understand that a robust packing helps in keeping items fresh and protected thereby allowing brand promotion. An ethically packed product is sure to grab the attention of a potential customer. Furthermore it can even influence their decision of purchasing the item. Therefore product packaging should be given due importance and must be considered as one of the essential tasks that helps in branding. Product wrapping should be followed by careful designing colour schemes and an adequate amount of information that describes the brand and the item. Below are the reasons why product packaging should be considered as an integral part of the overall marketing strategy:

slide 2:

It Individuates Your Brand from The Competitors While there are thousands of similar products in the market vying for a customer’s attention you can influence their decision solely with your product packaging. To succeed in convincing them your product packaging has to be exceptional that should leave long lasting impression on their minds. That’s how you can draw customers to purchase your product. Product Packaging Is a Marketing Tool Packaging acts as the gold star of your marketing strategy it indicates how well you have planned its design worked on the logo and other important entities to attract the customers. It should convey a good information about your product and your brand to make people remember you next time. Wrapping is the first thing a customer sees it must have the ability to grab their attention within seconds. The Colour Schemes Influence Consumer Purchase Habits Different colours convey different messages for example pink is a delicate colour that means feminine charming tender therefore it is extensively used in cosmetic packaging. Therefore colour schemes should be wisely chosen for enclosing a product. Experts say that consistent colour schemes appear more sophisticated whereas a packaging with many colours annoys a customer. However you may not stick to a strict pattern of colours but try innovative ideas after studying your target demographic thoroughly.

slide 3:

Conclusion: Packaging is essential to divert the attention of consumers. If they are looking for a specific item your packaging is what’s going to make the customers buy your good. You can communicate your brand value mission and product quality or benefits through an impressive packaging. Therefore it must not be treated as an afterthought rather it should be considered an integral part of the marketing strategy. skinPACK 5H/256 New Line Road Dural NSW 2158 T: 1800 956 966 F: +61 2 9651 6411 E: salesskinpack.com.au