final attitude

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ATTITUDE:

A Presentation by GARIMA KARVA HEMANT RAWAT KHUSHBOO TANNA PRIYANKA KHANDELWAL SHRIKRISHNA SEWAG ATTITUDE

COMPONENTS OF AN ATTITUDE:

Affective Component. Cognitive Component. The Overt Component. COMPONENTS OF AN ATTITUDE

FUNTIONS OF ATTITUDES:

Adjustment function. The ego-defensive function. The value-expressive function. The knowledge function. FUNTIONS OF ATTITUDES

FORMATION OF ATTITUDE:

Direct Experience. Social Learning. Homogeneity. Imitation or Modeling Learning Attitude involve four processes: Attention Retention Reproduction Motivation FORMATION OF ATTITUDE

TYPES OF ATTITUDE:

Job Satisfaction. Job Involvement. Organizational Commitment TYPES OF ATTITUDE

MEASUREMENT OF ATTITUDE:

The managers need to know the dimension of attitude so as to anticipate employees behaviour at work. Methods of Attitude measurement : 1. Self-Report 2. Indirect Tests 3. Direct Observation technique 4. Psychological Reaction Techniques. MEASUREMENT OF ATTITUDE

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Attitude Measurement of employees in organizations is most commonly carried out with Self- Report Method. There are three types of attitude scaling commonly used in attitude measurement of employees. 1 . Semantic Differentials 2 . Thurstone’s Scale

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3 . Likert’s scale . Strongly agree Agree Undecided Disagree Strongly disagree 5 4 3 2 1 4. Bogardus’s social distance Scale 5 . Guttman’s Scale

CHANGING THE ATTITUDES:

CHANGING THE ATTITUDES A need to change must be existing Congruent Incongruent Attitude Changes

BARRIERS TO CHANGING ATTITUDES:

Prior commitments :- Unwilling to change Insufficient information :- No reason to change BARRIERS TO CHANGING ATTITUDES

PROVIDING NEW INFORMATION:

Use of fear Solving discrepancies Influence of friends or peers The Co- opting Approach PROVIDING NEW INFORMATION

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