PPC STRATEGY

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Presentation Description

PPC or Pay Per Click is an important aspect of internet marketing, and it also helps in getting traffic easily towards a site. Therefore, if you want your site to get fast traffic, it is a wise idea that you go for PPC

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Presentation Transcript

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PPC STRATEGY www.nidmindia.com PPC stands for pay-per-click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially it’s a way of buying visits to your site rather than attempting to “earn” those visits organically.

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Factors determining how successful your PPC campaign will be. 1.Keyword Relevance 2.Landing Page Quality 3.Quality Score www.nidmindia.com

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How to do PPC A lot goes into building a winning PPC campaign: from researching and selecting the right keywords to organizing those keywords into well-organized campaigns and ad groups to setting up PPC landing pages that are optimized for conversions. It can be done in: www.nidmindia.com

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Google AdWords Google search networkGSN Search Ad/Text Ad Image AdsPLA/Shopping Ads Google Display NetworkGDN Animated Banner Ads Video Ads Image Ads Text Ads www.nidmindia.com

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Ad Rank Who gets to appear on the page is based on and advertiser’s Ad Rank a metric calculated by multiplying two key factors – CPC Bid the highest amount an advertiser is willing to spend and Quality Score a value that takes into account your click-through rate relevance and landing page quality. This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. www.nidmindia.com

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Advantages of PPC over SEO • SEO is a slow process • Target your audience • Quality Traffic • Higher return of investment Provided your Ad is good • Measurable • Remarketing • Bid on competitor Keywords www.nidmindia.com

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PPC Management Tools 1.AdWords Editor 2.Bing Ads Editor 3.SEMrush 4.Taboola 5.Google Keyword Planner 6.AdEspresso 7.Ispoinage 8.SpyFu www.nidmindia.com

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Thank you Any Question Please send your query infonidmindia.com www.nidmindia.com

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