Strategy Half Truths About Consumer

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Presentation Description

Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.

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By: suryadeep1986 (125 month(s) ago)

Thanks for the insightful presentation....can u please send a copy to [email protected]

Presentation Transcript

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Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation http://flickr.com/photos/sovietuk/1878443254/

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Half-Truth 1 :Customers are in blind love with their brands . Will move to another product category or product mix with the brand http://flickr.com/photos/[email protected]/304804805/

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Half-Truth 2 :Customers come as a marriage gift or dowry. If a company acquires a brand they will acquire all the customer relationships

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Half-Truth 3 :Customers love big size . Customers of a small brand will feel priveleged to join the fold of a big brand

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Half-Truth 4 : Customers love siblings , cousins etc . Customers loyal to a brand, will be inclined to buy other company brands http://flickr.com/photos/mareen/752734261/

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Half-Truth 5 :Customers are bozos. Build it, they will come

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Half-Truth 6 :Customers love a brand more, more than the brand loves the customer. . http://flickr.com/photos/fatty_cyp/1478981571/

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Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell http://flickr.com/photos/daisybaxter/2715626440/

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Half-Truth 8 :Customer is a moron, she is not my wife

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