Effective : Effective
Why Sarah Milstein? : Why Sarah Milstein?
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A
Twitter strategies : Twitter strategies ?
Slide 6: What will be different in three months, six months or a year because we've engaged on Twitter? $
Slide 7: With whom do we want to connect?
Slide 8: What kind of information isinteresting to these people?
Slide 9: What kind of information isinteresting to these people?
Slide 10: What kind of information isinteresting to these people?
Slide 11: What kinds of problemsmight a Twitter account raise?
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A
Search.twitter.com : Search.twitter.com
Tweetbeep.com : Tweetbeep.com
Monitter.com : Monitter.com
Twist.flaptor.com : Twist.flaptor.com
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A
Who? : Who?
Multiple posters : Multiple posters
Slide 30: What?
Hold conversations : Hold conversations
Share links : Share links
Link to your sites : Link to your sites
Amplify : Amplify
Acknowledge problems : Acknowledge problems
Hold promotions and contests : Hold promotions and contests
Effective posting : Effective posting Promotions and contests
Reveal yourself : Reveal yourself
When? : When?
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A
Content, then search : Content, then search
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A
Slide 45: “Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP
Today : Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A