Effective Twitter for Communication _ Pr

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Effective : 

Effective

Why Sarah Milstein? : 

Why Sarah Milstein?

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

Twitter strategies : 

Twitter strategies ?

Slide 6: 

What will be different in three months, six months or a year because we've engaged on Twitter? $

Slide 7: 

With whom do we want to connect?

Slide 8: 

What kind of information isinteresting to these people?

Slide 9: 

What kind of information isinteresting to these people?

Slide 10: 

What kind of information isinteresting to these people?

Slide 11: 

What kinds of problemsmight a Twitter account raise?

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

Search.twitter.com : 

Search.twitter.com

Tweetbeep.com : 

Tweetbeep.com

Monitter.com : 

Monitter.com

Twist.flaptor.com : 

Twist.flaptor.com

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

Who? : 

Who?

Multiple posters : 

Multiple posters

Slide 30: 

What?

Hold conversations : 

Hold conversations

Share links : 

Share links

Link to your sites : 

Link to your sites

Amplify : 

Amplify

Acknowledge problems : 

Acknowledge problems

Hold promotions and contests : 

Hold promotions and contests

Effective posting : 

Effective posting Promotions and contests

Reveal yourself : 

Reveal yourself

When? : 

When?

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

Content, then search : 

Content, then search

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

Slide 45: 

“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times “When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP

Today : 

Today Twitter strategies Finding followers Listening techniques and tools Effective posting Smart integration Q&A

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