Social Media Strategies

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Social Media Strategies :

Social Media Strategies

What is social media…today? :

What is social media…today?

What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8:

What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications

Why should you use social media:

Why should you use social media Positions you as a thought leader, innovator with targeted influencers Customer service/engagement with instant interaction/results Organic search engine optimization with strategic tagging Share your content, control your message Capture competitive intelligence

You & social media:

You & social media Many HR managers are using social media in the recruitment process to determine qualified applicants Use social media to position yourself favorably Monitor “your” brand with Google You can’t delete negative references but social media helps “push” them down to other pages Reinvent yourself using social media to draw interest to you and your passion(s)

Getting started:

Getting started Purpose/objective Marketing/positioning/branding Customer service engagement Retrain your brain Incorporate social media into your lifestyle Develop a strategic yet spontaneous editorial schedule for your social media conversation Recruit and train your staff, colleagues to help Educate your customers/clients on where to find you and how to use social media with traditional efforts

Getting started:

Getting started Purpose/objective Marketing/positioning/branding Customer service engagement Retrain your brain Incorporate social media into your lifestyle Develop a strategic yet spontaneous editorial schedule for your social media conversation Recruit and train your staff, colleagues to help Educate your customers/clients on where to find you and how to use social media with traditional efforts Presented by Jackie Reau, Game Day Communications

What social media users want…:

What social media users want… They are nosy! They want to know information first! They want exclusive opportunities and access to you and your brand They don’t want you to be a one-way, marketing machine Be transparent, genuine and real Ask them for their thoughts, insight

Planning your strategy:

Planning your strategy Conduct an analysis on your competition to gauge how they are using or if they are using social media Conduct an internal audit on who is using social media within your audience to determine your reach Create a social media team to help execute your strategies

Planning your strategy:

Planning your strategy Conduct an analysis on your competition to gauge how they are using or if they are using social media Conduct an internal audit on who is using social media within your audience to determine your reach Create a social media team to help execute your strategies Presented by Jackie Reau, Game Day Communications

Dell & social media:

Dell & social media Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage "crowd sourcing" as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell]

Dell & social media:

Dell & social media Dell’s Social Media Goals 1 | Enter into conversations with customers everyday in every major language 2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed 4 | Encourage "crowd sourcing" as the next step in listening to customers 5 | Use video to personalize the Dell story [John Pope, digital media senior manager, Dell] Presented by Jackie Reau, Game Day Communications

Create, connect and manage your community:

Create, connect and manage your community Search for industry influencers based on key words in Twitter, Linkedin Use personal notes with your e-invitations Use free applications to engage your community Tweetdeck for Twitter Add yourself/organization to www.wefollow.com to connect with like-minded people Tag social media content like you would Google

Create, connect and manage your community:

Create, connect and manage your community Search for industry influencers based on key words in Twitter, Linkedin Use personal notes with your invitations Use free applications to engage your community Tweetdeck for Twitter Add yourself/organization to www.wefollow.com to connect with like-minded people Tag social media content like you would Google Presented by Jackie Reau, Game Day Communications

Create, connect and manage your community:

Create, connect and manage your community Search for industry influencers based on key words in Twitter, Linkedin Use personal notes with your invitations Use free applications to engage your community Add yourself/organization to www.wefollow.com to connect with like-minded people Tag social media content like you would Google Presented by Jackie Reau, Game Day Communications

Create and share your social media network:

Create and share your social media network Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Create and share your social media network:

Create and share your social media network Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications

Create and share your social media network:

Create and share your social media network Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites with social media releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications

Create and share your social media network:

Create and share your social media network Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications

Launch a social media newsroom:

Launch a social media newsroom Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media Invite your audience to follow you, set expectations on updates, interaction Use your smart phone to instantly share information

Tricks for Facebook:

Tricks for Facebook Create a fan page for general consumer use and a group for specific consumer use Add applications to your page to make it more interactive, i.e. video, links to other social media Use Friendfeed.com to link Twitter to Facebook Post updates from your smart phone

Tricks for Facebook:

Tricks for Facebook Create a fan page for general consumer use and a group for specific consumer use Add applications Presented by Jackie Reau, Game Day Communications

Tricks for Twitter:

Tricks for Twitter Use Tweetdeck to manage your Tweets Use Twitter applications to upgrade content Twitpic.com for photos Twittermail.com for status updates from phone 12seconds.tv for video status updates Create lists on Twitter to manage updates, interact with specific groups, topics Use a smart phone to send, manage updates

Tricks for Twitter:

Tricks for Twitter Use Tweetdeck to manage your Presented by Jackie Reau, Game Day Communications

Tricks for Twitter:

Tricks for Twitter Use Tweetdeck to manage your Tweets Use Twitter applications to upgrade content Twitpic.com for photos Twittermail.com for status updates from phone 12seconds.tv for video status updates Create lists on Twitter to manage updates, interact with specific groups, topics Use a smart phone to send, manage updates

Tricks for Linkedin:

Tricks for Linkedin Make sure your profile is at 100% completion Add a personal note to invite people into your network Complete your corporate profile Use groups to share information, grow your network Add applications to your page, i.e. slideshare.net Maintain the page

Tricks for Linkedin:

Tricks for Linkedin Make sure your profile is at 100% completion Add a personal note to invite people into your network Complete your corporate profile Use groups to share information, grow your network Add applications to your page, i.e. slideshare.net Maintain the page Presented by Jackie Reau, Game Day Communications

Tricks for Youtube:

Tricks for Youtube Create and name your own channel Purchase a $100 mini video camera for the office Upload videos regularly, per your schedule Testimonials New projects, new staff, new menu items, etc. Tag and name videos properly Share your videos via Facebook, Twitter

Tricks for Youtube:

Tricks for Youtube Always link social media to your web site Create your own content with videos, photos and upload Recruit expert bloggers for your site to create your own “beat” writers Use social media newsroom sites, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content Presented by Jackie Reau, Game Day Communications

Measurement:

Measurement Create a quarterly scorecard to add to your marketing matrix Web site traffic Facebook Fan Page fans, offers, engagements Twitter followers, engagements Youtube views, comments Blog views, comments Response to exclusive offers with promo codes

Resources for staying fresh:

Resources for staying fresh Mashable.com Socialmediab2b.com (blog) Google alerts with key words of industry interest HARO, Help A Reporter Out Your local Social Media Breakfast WOMMA, Word of Mouth Marketing Association

Trends:

Trends Facebook & Twitter now Mainstream NY Times/WSJ articles Boston Public Health Department with H1N1 Vaccines Facebook becoming an engine for commerce Simple, inexpensive and FAST targeting $300 = $60,000 Impact of economy on advertising Integration at it’s infancy Across applications now - and growing rapidly (see Friendfeed) Becoming part of broader marketing strategies Mirroring early days of web

Thank You :

Thank You

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