search engine optimization

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get webpages on top 10 of search results

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PowerPoint Presentation:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com)

PowerPoint Presentation:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com) Search engines like Google, crawl through lots of websites and index the pages based on their content. When a person searches using a set of keywords, the search engine looks up from its index and shows the pages that match the search words

What is search engine ranking?:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com) What is search engine ranking? Based the page content, the search engine ranks the pages for each keyword or phrase. The search engine analyses the page content to find out how well the page content is really about the ‘keywords’. Based on the rank, the pages with higher rank come first.

What is Optimization?:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com) What is Optimization? Google has provided the methods by which it ranks the pages. Based on this, a webpage that needs to get a high rank, is modified and the necessary elements and formatting are used. This is optimization

How is this useful?:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com) How is this useful? When you search, the results you see on the main part of the page, are called ‘organic results’. They are not paid for. People trust these pages and view them Companies understand that people who search generally go through the top 20 results. To get their webpages in the top 20, means they get prospects attention

How long it takes?:

Feb 2012 R.Venkatachalam – Internet Consultant (www.RVenkatachalam.com) How long it takes? First, a first draft of the page is prepared and submitted to google Once it gets indexed, the page is continuously optimized With proper methods, the webpage gets to the top 10 of search results. It may take upto 4 months and sometimes within 2 months

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