google for college students

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INTRODUCTION:

INTRODUCTION Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros. The company is running millions of server worldwide.

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Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

HISTORY :

HISTORY Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California The Initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion. The company is listed on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.

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The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience .

Philosophy of Google:

Philosophy of Google Focus on the user and all else will follow. It's best to do one thing, and do it well. Fast is better than slow. Democracy on the web works . You don't need to be at your desk to need an answer. You can make money without doing evil. There's always more information out there. The need for information crosses all borders . You can be serious without a suit. Great just isn't good enough.

Google Evolution:

6 G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?

Google Strategy: Search. Ads. Apps.:

7 G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.

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Search – Find – Ad - click!$$ (2) Buying Cycle “AIDA” – “Googled”: Source: Google Adwords Attention SEARCH 2. Interest FIND OK 3. Desire ADS 4. Action CLICK/$

Continued Strong Performance:

9 Continued Strong Performance Gross Revenue (millions) GAAP Operating Profit GAAP EPS (Diluted) Operating Cash Flow (millions) (millions)

GOOGLE USERS:

GOOGLE USERS

Global Market Share in Search:

Global Market Share in Search Total search in year 2010  99.57 Bn Google is doing 138.1 Mn search per day

Uniqueness about Google:

Uniqueness about Google SEARCH Speed, Accuracy, Objectivity and Ease of use of. Fit between their technology and the consumer behavior. Page Rank technology – Orkut merged Solved the scale up problem Positioned as “Fastest Crawling Technique” Keeps the search “Up to date”

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