slide 1: Rajib saker
10 Ecommerce Mistakes that Can Cost you a lot :
How to avoid all Cost
slide 2: E-commerce might look very interesting and easy medium of making money but once you are in the well you
will realize how hard it is to sell the products over there. The basic thing is you are not the only one with the
site The competition in the eCommerce world is really intense and as such you have to make sure that your
site is impeccable in order to have any chance of gathering success.
Like any other store’s owner your goal is to get maximum crowd to your website and convert them into paying
customers right But hardly you are able to do this simply because there are a lot of stupid blunders on your
site that are keeping your visiting customer away from being paying customers.
Ambiguous Product Descriptions
Let’s assume you have the finest product that isn’t available in any other store and also have some fine
images of it to support that claim but you do not have a description that properly defines the product: what will
happen Do you really expect a prospective customer of yours to spend his hard earned money on something
that he does not know properly about Just put yourself in his shoes and then answer the question We are
sure that you would agree that he would not make the purchase
For this simple problem there exists a simple solution and that is in writing a proper description that does not
only describe the product clearly but also markets your product at the same time. Always make sure that your
description carries the detail of the product along with a call to action so that you can win over the customer
with ease. Since he is already motivated to buy the product a little push will have him press the “Buy Now”
button for sure
Out of Stock Items
Would you want to spend your time on a site searching for a product only to find that it is “out of stock” Just
imagine how much disappointment would it cause and likewise it causes the same disappointment to your
potential customers.
How to avoid all Cost
slide 3: How to avoid all Cost
So in order to avoid this make sure that all of those products which are not currently available are not shown
or displayed on your site or your site’s search engine. If you still want it to be displayed so that a customer can
add it to his wish list then in your site’s searches you can add the option “show out of stock items as well”.
Displaying Wrong or Bad Photographs
There simply cannot be anything worse than putting up wrong or bad quality images for the products. If you
want to increase your conversion rates then it is highly recommended that you spend a lot of time in
correcting these things on your site.
Nothing increases the bounce rate more than putting images that do not match the descriptions or the product
itself. An image which depicts the garment’s color as green and black whereas in real it is grey and white will
surely play a vital role in getting your side to the down
Not getting your Ecommerce store a mobile friendly Website
According to a survey made recently it came to the knowledge that around 80 of the dealings in the
Ecommerce stores throughout the world are made using mobile phones. And with ever increasing features
and popularity this trend is only going to increase. So this fact should be enough for you to understand that it
is highly important to get your Ecommerce site mobile optimized. Ensure that you have the friendliest of
mobile platform by going with intuitive interface which also carries easy navigation. This will guarantee that
users go through an amazing shopping experience without encountering any problem.
How to avoid all Cost
slide 4: How to avoid all Cost
An Easy Site Navigation
It is highly important that you make your site as simple as possible but hey by simplicity I do not mean that
your site should not be attractive. Rather I mean that it should be easy to use and should give a user a
seamless purchasing experience. One of the ways through which you can get it done is by making use of
breadcrumb navigation with which it will make it easy for users to jump from one page to another with minimal
clicks. Since it reduces clutter give out a hierarchy design provides easy backtracking and at the same time
looks phenomenally amazing it will ensure that you do not only retain but add to your consumer base
Urging the Users to Register
It makes a big mess in the mind of the first time visitors when they are consistently urged to register
themselves whilst they are taking a stroll or making a purchase. It is a big letdown as after this most of those
first time visitors never make a second visit. Whatever you do just make sure you do not urge or plead your
customer to register with you. If he would want to he will and if he would not want to he would never – end of
story
Showcasing “No Results”
It is highly discouraging for a customer to see a blank or “404 Error Not Found” upon searching for a specific
product. It is highly recommended that you show him some other products of the same category if that
particular product does not exist. Who knows he might be tempted towards it more than the other one Of he
is not it still would not give a bad impression of your site
Popups and Popups
It is never a good idea to bombard your visitors with popups. It is a thing of the past and as such kindly let it
remain in the past. If you really want to get people register for your site’s newsletter or some discount coupons
then simply add a sidebar but using popups will only irritate the visitor and will compel him not to return.
How to avoid all Cost
slide 5: How to avoid all Cost
Checkout Process
Checking out is the door of success for you but you would never want it to be unused. As such make sure
that your site’s checkout process is as simple as possible. The E-commerce world loses about 18 billion just
because of the complexity associated with check out make sure you are not contributing to that loss by
coming up with a very simple and including only important fields in the form of checkout
Hiding Essential Information
Avoid dropping a bomb on your customer’s face by revealing to him the true price of an item after adding the
extra cost such as that of shipping etc. It serves as a disaster for them and they end up hanging their
shopping cart on the midway. Rather make sure that you reveal the true price along with any other extra
charges beforehand.
Hiding the information will on one hand will not leave you with added sales but rather it definitely will leave you
with bad reputation and word of mouth
Conclusion
Well you just went through some and obviously not all of the stupid mistakes that the eCommerce web stores
make. If your site contains any of these things make sure you get it removed and I am sure that you are
going to see a gradual increase in your conversions. Furthermore you can also get yourself an ecommerce
management system that will help you in eliminating these problems. But make sure that you select the right
one.
Business is all about expressing your ideas and creativity. Have a look at ecommerce solution at Royex a
leading Ecommerce Website Development Company in Dubai. For getting more details of our services
please call on +971566027916 or you can mail us at inforoyex.net
How to avoid all Cost
slide 6: About Royex
Technologies
Royex Technologies is a website and mobile app development
company in Dubai that provides mobile app web and design
solutions for small medium and large-scale companies. We have
developed and successfully delivered more than 300 projects to
date for our clients in Dubai UAE and other Middle East countries.
Our excellent founding team of accomplished and highly skilled
software architects engineers and developers are determined to
achieve solid growth in the web solution market. If you have any
projects or ideas reach out to us. We will execute your goals and
work to make you more agile competitive and profitable. We are
located here in UAE and Dubai to help those in small medium and
large-scale industries grow and successfully run their own
businesses. For getting more details of our services please call on
+971566027916 or you can mail us at inforoyex.net