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Bajaj Auto Limited:

- TiTans Bajaj Auto Limited

Introduction :

Introduction Indians Largest 2-wheeler and 3-wheeler Company Bajaj Group founded in 1926 by Sh. Ganshyam Das Bajaj Bajaj Auto started on Nov 29 , 1945 as M/s Bachraj Trading Corporation ltd. Net Sales worth Rs. 88.11 Bn Production capacity 3.96 Mn per year Has tie up with many international players 2 9/11/2011

Product Portfolio ( 2-Wheeler) :

Product Portfolio ( 2-Wheeler) 3 9/11/2011

Product Portfolio (3-Wheeler) :

Product Portfolio (3-Wheeler) 4 9/11/2011

Bajaj Pulsar :

Bajaj Pulsar Launched in 2001 Pulsar is the leader in the 150 cc + segment in India Market share of 43% Tag Line : “Definitely Male “ Comes in 180 , 200 , 220 variant 5 9/11/2011

Positioning : Pulsar :

Positioning : Pulsar 6 9/11/2011

Slide 7:

Brand Positioning Statement “DEFiNiTELY MALE” 7 9/11/2011

Bajaj Discover :

Bajaj Discover Launched in 2004 Highest selling 125 cc bike in India Comes in 100cc and 135 cc variants Tag line “Last Temptation “ Only Brand to have a Brand Ambassador 8 9/11/2011

Positioning : Discover :

Positioning : Discover Style with Performance Positioned as a fuel efficient bike. Discover – a bike for each segment of people. 9 9/11/2011

Slide 10:

A man can resist anything but Temptation Brand Positioning Statement 10 9/11/2011

Passenger Vehicle (RE ):

Passenger Vehicle (RE ) First launched in 1977 Known as Tuk-Tuk. Dominant in Domestic Market Market Share 63% Strong presence in International Market Also Present in an Eco-Friendly Variant 11 9/11/2011

Positioning : RE - Rickshaw:

Positioning : RE - Rickshaw No Evident promotional campaign. Strong pan India presence. Strong Supply chain. “ Monopoly “ 12 9/11/2011

Evolution of Bajaj Auto - 90’s:

Evolution of Bajaj Auto - 90’s Brand Image : HAMARA BAJAJ Flagship Brand : Chetak 13 9/11/2011

Bleeding of Hamara Bajaj:

Bleeding of Hamara Bajaj 14 9/11/2011

Rebranding of Hamara Bajaj:

Rebranding of Hamara Bajaj 15 9/11/2011

The Flying :

The Flying 16 9/11/2011