CPF Ses 9 Creating an Effective Contact Point

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Church Planting Foundations The art and method of planting a new church

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Session 9 Creating an Effective Contact Point

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Where can you find the lost? Religious places Marketplaces Political arenas Neighborhoods

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How to create an effective Contact Point It has to do with deciding and shaping the perception of the target audience for the purpose of attraction and retention .

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How to create an effective Contact Point Branding is a promise to your target audience that you can and will meet their needs in a way that resonates with them or agrees with their values.

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How to create an effective Contact Point Your brand resides within the hearts and minds of your target audience. It is the sum total of their experiences and perceptions toward your service, some of which you can influence, and some that you cannot.

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How to create an effective Contact Point It involves the following elements: Present perception of the target audience Desired perception of the target audience

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How to create an effective Contact Point Shaping involves Reinforcement Correction Adjustment

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How to create an effective Contact Point The goal is not to compete with others per se but to motivate the audience to see the contact point as the most preferable option for meeting a need in comparison with all other options, if any.

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How to create an effective Contact Point Once defined, you need to apply your branding in all aspects of your service, especially when it involves actual experiences with the target audience. Confirming

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How to create an effective Contact Point

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How to create an effective Contact Point The key is integrity . When we establish contact points, we need to be honest and sincere, not manipulative. Confirming

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How to create an effective Contact Point Depending on the need, you need to recruit excellent contributors and organize them well to make the contact point brand-consistent. Confirming

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How to create an effective Contact Point Stages of encounter and experience with the target audience. Hearing Confirming

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How to create an effective Contact Point Stages of encounter and experience with the target audience. Seeing Confirming

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How to create an effective Contact Point Stages of encounter and experience with the target audience. Experiencing Confirming

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How to create an effective Contact Point Stages of encounter and experience with the target audience. Departing Confirming

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How to create an effective Contact Point Stages of encounter and experience with the target audience. In-between Confirming

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How to create an effective Contact Point

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How to create an effective Contact Point Describe your contact point’s unique selling proposition (USP).

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How to create an effective Contact Point You must state clearly and precisely how your contact point will meet the needs of your target audience. In other words, it must be a clear proposition , not just a suggestion.

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How to create an effective Contact Point How you will meet the need must be unique or different from all other alternatives.

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How to create an effective Contact Point The proposition must be persuasive , capable of motivating not just the present target audience but also his or her network of contacts.

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How to create an effective Contact Point Understand the demographics of your chosen target audience. Age

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How to create an effective Contact Point Understand the demographics of your chosen target audience. Gender

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How to create an effective Contact Point Understand the demographics of your chosen target audience. Situation in life

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How to create an effective Contact Point Understand the demographics of your chosen target audience. Spiritual level

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How to create an effective Contact Point Write the benefits of your service in relation to the actual needs of the target audience. Come up with the best emotional words without making a false claim.

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How to create an effective Contact Point Determine how you will position your contact point in relation to other options. Come up with a tagline , if possible.

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How to create an effective Contact Point Decide the best marketing mIX .

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How to create an effective Contact Point Processing

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How to create an effective Contact Point Processing Once the target audience is attracted to the contact point, a system must be in place to assimilate him or her slowly and sensitively into the community.

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How to create an effective Contact Point Processing You must be careful not to be over-zealous thereby compromising the integrity of your contact point.

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How to create an effective Contact Point Processing It is important to connect the target audience with a real person so that a real relationship may be established.

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How to create an effective Contact Point Processing The contact point is only intended to connect the community with the lost, and not as a substitute for the community itself.

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How to create an effective Contact Point Processing In the long run, the contact point is not capable of growing a true Christian. So you cannot leave the person in that environment forever.

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