business plan

Category: Entertainment

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By : Gianfranco Lynch Veggro

First of all : What´s a business plan?:

First of all : What´s a business plan? A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities.


Unfortunately… Many people think of business plan only for starting a new business or applying for business loans. Businesses need plans to optimize growth and development according to priorities.

What’s a startup plan?:

What’s a startup plan? A simple startup plan includes: Summary Mission statement Keys to success Market analysis Break-even analysis

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This kind of plan is good for deciding whether or not to proceed with a plan, to tell if there is a business worth pursuing, but it is not enough to run a business with.

What is most important in a plan?:

What is most important in a plan?

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Cash flow is both vital to a company and hard to follow. Cash is usually misunderstood as profits, and they are different. Profits don’t guarantee cash in the bank. Lots of profitable companies go under because of cash flow problems. It just isn’t intuitive.



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Implementation details are what make things happen. Your brilliant strategies and beautifully formatted planning documents are just theory unless

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You assign : R esponsibilities, D ates and budgets Follow up with those responsible and track results. Business plans are really about getting results and improving your company.

Standard outline:

Standard outline

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Executive Summary : Write this last. It’s just a page or two of highlights. Company Description : Legal establishment, history, start-up plans, etc. Product or Service : Describe what you’re selling. Focus on customer benefits. Market Analysis : You need to know your market, customer needs, where they are, how to reach them, etc. Strategy and Implementation : Be specific. Include management responsibilities with dates and budget. Management Team : Include backgrounds of key members of the team, personnel strategy, and details. Financial Plan : Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.