brand equity pasha

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Brand Equity Survey BRAND EQUITY 1 THE ECONOMIC TIMES 1-SEP-2010

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BRAND EQUITY 2 Brand Equity released the Most Trusted Brands Survey 2010. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers. In its tenth year, the study has thrown up a lot of surprises: look out for new entrants, the entrenched, and ones who have stood the test of time.

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BRAND EQUITY 3

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BRAND EQUITY 4

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BRAND EQUITY 5

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BRAND EQUITY 6

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BRAND EQUITY 7

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BRAND EQUITY 8

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BRAND EQUITY 9 Nokia emerged as India's Most Trusted Brand for the third year in a row, topping a field of 300 product and service brands. “Receiving the award was a humbling and exhilarating moment,” D Shivakumar, MD, Nokia India, said.

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BRAND EQUITY 10

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BRAND EQUITY 11 Colgate retained its No. 2 position and has never relinquished its position as runner-up ever since Nokia took the top spot. It has been in India since 1937 to say nothing of its two hundred year-old global heritage. The company is a dominant player in the Indian toothpaste market

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BRAND EQUITY 12 Lux took the No. 3 spot in the tenth edition of the Brand Equity Most Trusted Brands Survey (2010). The Beauty Soap of 'The' Filmstars. Not just any old filmstar, 'the' filmstars that truly matter. The first ever Lux ad featured Leela Chitnis promising smooth skin all the way back in 1929.

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BRAND EQUITY 13 Dettol is the gold standard of effective germ kill recommended by medical experts and healthcare professionals for its proven ability to protect families from germs The brand remains up to date through the launch of new products relevant to changing lifestyles such as hand sanitizer, liquid hand wash, shower gel, all purpose cleaners, and antibacterial wipes.Reckitt Benckiser the maker of Dettol claims that it kills 99.9% of bacteria and viruses

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BRAND EQUITY 14

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BRAND EQUITY 15 Britannia strode into the 21st century as one of India's biggest brands and the pre-eminent food brand of the country. In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt

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BRAND EQUITY 16

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BRAND EQUITY 17 Launched in 1895, Lifebuoy, for over 100 years, has been synonymous with health and value. The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points in its history. It is now in a superior formulation offering a new health fragrance and a contemporary shape.

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BRAND EQUITY 18

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BRAND EQUITY 19 A total of six brands from the HUL stable figured in the top 10. Clinic Plus jumped to No. 7 this year from No. 15.For over 20 years, Clinic Plus brand has evolved to meet the hair care needs of millions. Its known as ‘Lifebuoy’ in Pakistan, Sri Lanka, Indonesia and Vietnam and in Philippines its known as ‘Vaseline’

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BRAND EQUITY 20

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BRAND EQUITY 21 Since 1846, Pond's has been known for simple, effective skin care products that work. Pond's has moved from No. 16 in 2009 to No. 8 in the Brand Equity Most Trusted Brands Survey in 2010.

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BRAND EQUITY 22 Fair & Lovely moved from No 18 last year to No 9 in the Brand Equity Most Trusted Brands Survey in 2010.

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BRAND EQUITY 23 Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing

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BRAND EQUITY 24 CONCLUSION ALL THESE PRODUCTS WERE USED BY ALL OF US. THEY WERE PLAYING GREAT ROLE IN OUR DAILY LIFE.

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BRAND EQUITY 25 Thank you

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