Integrated approach for banking gis203


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Introduction : 

Introduction In recent years, the banking industry has been undergoing drastic changes, reflecting a number of underlying developments. Significant advancements in communication and information technology accelerated these process.

Introduction (Contd..) : 

A bank’s primary function is to deliver financial services and products to the customers. Banks manage a world of information about customers, customer profiles and so much more. By adding a component called “Location” to their database, banks can gain enormous advantage in many ways. Introduction (Contd..)


HOW GIS BENEFITS BANKS Expansion of Customer base Improvement in Quality of the Services Increased Customer Satisfaction Consistent Business Growth Increase in Profitability

Customer Analysis : 

Customer Analysis This analysis answers the queries, where are our customers located? What are their characteristics (market segmentation, classification of residential areas) Spatial analysis using the socio-demographic information may give indicative patterns.

Market Analysis : 

Market Analysis Marketing is a customer-orientated operation that is essential for business success of any bank. The development of GIS technology has made a new approach to the marketing analysis imperative. It also reveals the importance of geo-demographic research to marketing.

Competitor Analysis : 

Competitor Analysis This analysis answers the queries, where are our competitors located? This analysis identifies the competitors and their customers on the Map, analyze the reason for existing performance.

Focused Marketing : 

Focused Marketing GIS based solution can provide specific information on products and the areas they are well received. Therefore allowing specific advertising to take and thus reducing large advertising bills. Scheme’s introduction and advertising those scheme’s can be targeted to the more appropriate group

Business Expansion Planning : 

Business Expansion Planning Finding the best new bank location for business expansion is really a challenging task . Using GIS one can select the right expansion site. The solution should allow the management the ability to understand the big picture for their concept, providing insight for strategic planning.

New ATM Location : 

New ATM Location Using GIS cost- effective site analysis can be done. GIS based solution helps to understand how a potential new ATM would perform . Banks can use GIS based solutions to rank service areas within a market .

Branch Performance Monitoring : 

Branch Performance Monitoring Using GIS Banks can analyze the performance of the banks. Monitoring the Branches performance using spatial component will have a greater advantage. The GIS component of a branch review involves defining a trade area around the branch, measuring the market potential within that trade area.

Bank Asset Management : 

Bank Asset Management Modern banks have now various physical assets such as ATMs and other electronic equipment in door as well as outdoors to manage and monitor. From installation to replacement, the condition of an asset throughout its lifecycle needs to be considered in a comprehensive management model .

Online tracking of Cash status in ATM’s : 

Online tracking of Cash status in ATM’s GIS based Real Time solution for the replenishment and management of ATMs provides highly effective approach to the cash management cycle. GIS based solution displays the ATMs on the map along with the cash status to help in better visualization. Cash requirement for each day for a Bank/ATM can be predicted with the help of the history of cash transactions .

Cash Van Fleet management : 

Cash Van Fleet management Managing these Vehicle movement for money disbursement is a challenging task. However GPS and GIS based Fleet management Systems provide the possibility of monitoring the movement of cash vans at an affordable cost.

An Integrated approach for Banking GIS : 

An Integrated approach for Banking GIS