12 Ways to Double Your Sales Netcast Presentation

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12 Ways to Double Your Sales - The Ultimate Guide To Service Business Marketing:

12 Ways to Double Your Sales - The Ultimate Guide To Service Business Marketing Chris Hamilton www.SalesTipADay.com [email protected] 1-877-782-2864

3 Assumptions:

3 Assumptions You are a Service Business You Have Potential Repeat Business You Have a Website Contact: [email protected] 1-877-782-2864

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Offline / Real World Contact: [email protected] 1-877-782-2864

#1 Repeat Clients:

#1 Repeat Clients 6 X’s more costly to get a new client compared to keeping an old client Schedule the next visit at the time of the current visit Make this part of your corporate DNA and do it every day One Last Point: Repeat Clients Spend 33% More Than New Customer Contact: [email protected] 1-877-782-2864

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#2 Referrals According to the Word of Mouth Marketing Association - 65% of all sales are through word of mouth and referrals Yet only 18% of companies have a formalized referral program Contact: [email protected] 1-877-782-2864

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#3 Info for Neighbors As Easy As It Gets: Leave a door hanger, post it note, flyer, etc. with your marketing message on the neighbours doors Make sure you have a call to action like a special offer or a coupon - Be sure to limit the time Contact: [email protected] 1-877-782-2864

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$ #4 New Sell / Up Sell $ Bundle Offers Offer Plans New Services Buy 1 Get 1 Limited Time Offer Contact: [email protected] 1-877-782-2864

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#5 Direct Mailer Pick your mailer routes wisely In the 18 to 34 demographic the preference for information from a direct mailer is 2 to 3 times that of social media! Contact: [email protected] 1-877-782-2864

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#6 Selling With Complimentary Companies 1 company per industry Offer special bundled packages Work Together as a Team Contact: [email protected] 1-877-782-2864

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1 More: Follow Up 60% of lost sales go on to buy within a year Proper follow up is critical to getting the sale

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Online Contact: [email protected] 1-877-782-2864

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The Numbers 73% 61% 89% Of internet Users search online before they purchase Of all internet searches involve a local product/service Of all local searches result in a purchase Contact: [email protected] 1-877-782-2864

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#7 Email List @ For every $1 spent on email marketing you get back $43.52 Subscribers generate 34% more revenue Always ask someone who bought from you to be added to your email list - On average, 6% of email lists recipients buy or enquire on products or services - These are Free Sales Contact: [email protected] 1-877-782-2864

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#8 Text Appointment Reminders Average missed appointment rate is greater that 20% Text Messages are opened between 70% and 100% of the time Text Reminders can help reduce missed appointments to less than 5% and gain additional revenue Contact: [email protected] 1-877-782-2864

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#9 Online Appointments 65% of all women make online appointments 85% of all household decisions are made by Capture a whole new revenue stream Contact: [email protected] 1-877-782-2864

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#10 Video Video is 70%+ of the consumption online A strong video is remembered 8 X’s more than written information and 4 X’s more than audio Optimized Video has a 50 X’s greater chance of getting on Googles First page Contact: [email protected] 1-877-782-2864

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#11 Online Reviews and Testimonials 71% of people read an online review before a purchase Reviews on a website can increase sales by 20% & More 7 out of 10 people that read online reviews share them with family/friends 92% of people feel more confident of online reviews than by a sales person Contact: [email protected] 1-877-782-2864

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#12 New Visitors Only 2% to 3% of visitors will contact you New visitors come to your site and leave Entice a portion with an offer Have a call to action on each page Get New Sales Contact: [email protected] 1-877-782-2864

How To Double Your Sales:

How To Double Your Sales Assume you have 1000 clients/year Repeats - get 50% for 500 repeat customers Referrals - 25% x 2 @15% close 75 Door Hangers - 2000 @ 15% close 300 Text Reminders - 15% gain - 150 1025 additional clients for next year Contact: [email protected] 1-877-782-2864

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http://www.flickr.com/photos/hlkljgk/2427922318/ One More: Radius Marketing

Last Thoughts:

Set Goals and Plan Always thank your customers Marketing is not a one time - it’s a continual Last Thoughts Contact: [email protected] 1-877-782-2864

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Marketing Solutions Starting at $30/month

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Want to learn hundreds of more tactics? Contact Me To See How I Can Help: Chris Hamilton [email protected] 1-877-782-2864 Contact: [email protected] 1-877-782-2864

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Go to www.SalesTipADay.com for Daily Sales and Marketing Tips Contact: [email protected] 1-877-782-2864