Second Bootcamp Presentation Rev 1

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Bootcamp 2

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Strategies For Marketing Boot Camp:

Strategies For Marketing Boot Camp Getting Found Online

Agenda:

Agenda 4 Strategies Tactics to Get Found Online Tying the Process Together Show you an immediate 10 times+ ROI on the fee today

Notes::

Notes: Recorded Link will be provided List of resources will be provided We are available to answer questions

Who We Are:

Who We Are

Why Get Found Online:

Why Get Found Online

PowerPoint Presentation:

89% of all searches start online 73% Local Search 61% Buy

No Promotion + Not Getting Found = Missed Sales Opportunities:

No Promotion + Not Getting Found = Missed Sales Opportunities

How Do You Get Found?:

How Do You Get Found?

PowerPoint Presentation:

Blogging Social Media Twitter Video Building Blocks

Structure To Segments:

Structure To Segments Strategy Tactics How To Resources

Before We Start:

Before We Start https://adwords.google.com/select/KeywordToolExternal Use The Long Tail

Strategy 1 - Blogging:

Strategy 1 - Blogging

Why Blog:

Why Blog Companies that Blog get 55% more traffic 70% more leads 20+ post per month - 5 X’s more traffic and 4 X’s more leads Content rules

Tactic 1 - Starting Point :

Tactic 1 - Starting Point You Need*: Domain - $12 per year WordPress Hosting - $9 per month Email Account - $2.29 to $7.64 per month * Minimum 2 Years

How To:

How To Go to www.GoDaddy.com Pick a 2 year term Pick a domain - Name in Domain Pick a Delux Basic Email Plan or Pick the Hosted Exchange Plan* Bonus - Get up to $350 in advertising credits * You get a copy of Outlook or Entourage valued at $100 There is the ROI Today

Resouces:

Resouces www.GoDaddy.com Do not use free software - Looks cheap

Gold Dust:

Gold Dust Pick A Keyword In Your Domain “Calgary” + What You Do CalgaryExecutiveRentals.com Increase Chances of Higher Ranking

Tactic- Setting Up Your Site:

Tactic- Setting Up Your Site You Need: Sweat equity Imagination WordPress Hosted Site Or Outsource

How To:

How To Start with Your Go Daddy WordPress Site On GoDaddy.com - Account Information Walk thru the process in GoDaddy Guide Remember Your Login and Password Info Pick a Theme - Free or Paid Authority Pro Don’t have time - Elance

Resources:

Resources www.GoDaddy.com YourDomain.com/wp-admin www.Elance.com www.authoritypro.com

Tip:

Tip If Outsourcing - make sure to have developer do: All In One SEO Pack SEO Pressor Get Full Version MAC Set Up URL’s with Post Title

Gold:

Gold Use AuthorityPro Created Individual Landing Pages Squeeze Pages Sales Pages No Clutter Everything You Need Saves hours and money while getting sales leads

Tactic - Creating A Post:

Tactic - Creating A Post It’s Easier Than You Think

How To:

How To Pick the Topic Google Keyword Tool “Quotations” Searches > Results Use video to get 50 X’s greater chance

How To Continued:

How To Continued Title - Include Your Keyword or Phrase Content Tags - Show how to create tags More that 300 words

Gold Dust!:

Gold Dust! Look Look BooYah!!!

Gold Dust:

Gold Dust People Look for things or to solve problems “How do I” or “Where Do I” Use a geographic region “How Do I Find a Good Calgary IT Company” Call To Action in the Post

Resources:

Resources Google Keyword Tool YouTube

Tactic - SEO:

Tactic - SEO Why : 78% of results Increase chance of getting found Needed : SEO Pressor All in One SEO Pack

PowerPoint Presentation:

SEO Pressor All In One SEO Pack

How To:

How To SEO Pressor Install the Widget - Get the Ultimate version Follow the instructions All In One SEO Pack Install the Widget Fill Out Fully

PowerPoint Presentation:

Good Done In Minutes Bad

PowerPoint Presentation:

Tip: Have the Keyword in the Title, Description and the first keyword listed In This Case: Twitter Marketing

Resources:

Resources SEO Pressor Buy the Ultimate Version Follow the rules All In One SEO Pack Freebie Follow the rules

Gold:

Gold Keyword or Phrase in: URL Title Description Keywords

Tactic - Email Marketing:

Tactic - Email Marketing Why : Live and Die By Your List Spend $1 get $44 back Continual Marketing Needed : Aweber Mail Chimp

How To:

How To Sign up for service Create a piece of information Create a form & Add to your site Automate Responses Send out information at least monthly Ask anyone you talk to, to join your list

PowerPoint Presentation:

Why Email Marketing Works You See Who Is Interested PS. Resend to those who didn’t open original email

Resources:

Resources Aweber Great Reporting A little cumbersome Mail Chimp Easy to make Emails A little confusing to use

Gold:

Gold Word Press Comments Have to leave email address Collect names - Under Users Widget: Export Users to CVS Upload to Email Service

More Gold:

More Gold Send out emails at 7:55 AM Send a Plain Text Email also 60% to 80% Informational 20% to 40% sales Catchy Title Resend to those who didn’t open Automate broadcast via RSS feed Blog Posts to Newsletter

One Last Point:

One Last Point 6% Signup & 6% Uptake With 100 Visitors/Week = 495 Sales Leads Within the first year

Tactic - Blog Pinging:

Tactic - Blog Pinging

How To:

How To Title of Post URL or Web Address Select Services Submit

Resources:

Resources

The Last Word::

The Last Word:

Make Sure:

Make Sure Update content constantly Include a picture in your post Go after under utilized Keywords & do multiple Posts SEO each post Better To Get a lot of a long tail Export your information at least monthly

Strategy 2 Social Media:

Strategy 2 Social Media

What Is Social Media?:

What Is Social Media? “the use of web-based and mobile technologies to turn communication into an interactive dialogue” wikipedia.org

PowerPoint Presentation:

I found something cool and I want to share it with you

Why Social Media:

Why Social Media Great way to get your post spread by others Great way to get found in multiple places Back links 22% of the web traffic & 23% of all time online Over 80% of all Americans use social media 53% follow a brand

Tactic - Distribution:

Tactic - Distribution Spread your word via others Using a submittal service Using Content Distribution Service

PowerPoint Presentation:

1. Create Content How To 2. Do An Overview 3. Distribute

PowerPoint Presentation:

Click Post Add Title Add URL Add Text Add Tags W/ “ ” Select Services Post Time Savings: @ 3 Min/Post is 90+ minutes

PowerPoint Presentation:

Want to Save Event More Time - Then Automate Click This Copy This Click Post Then Feed Paste Here & Submit

PowerPoint Presentation:

Add the Widget Click On Share Click on Service AddThis Leverage Others for Viral Content

PowerPoint Presentation:

Go to Shareaholic.com - Get Widget - Add To Tool Bar Go To Your Site Click Shareaholic Tool Bar Click Services

Resources:

Resources OnlyWire - Monthly $13 Onlywire Set Up Thru Elance.com AddThis Shareaholic

Tactic - LinkedIn:

Tactic - LinkedIn

How To:

How To Update Post to Group & Start A Group Keywords in Profile Tip: Join Groups and Connect with Potential Prospects

Resources:

Resources Linked In Use the Business Account

Gold:

Gold Set up a landing page via Unbounce Give something away of value to your target market Post on LinkedIn Groups Make them fill out a form

Tactic - Really Simple Syndication:

Tactic - Really Simple Syndication

What is it?:

What is it?

What it Can and Can Not Do:

What it Can and Can Not Do Syndicating through RSS gets your content noticed Syndicating RSS generates link backs = GoogleJuice RSS feeds on your site are not Google Juice BUT RSS Content on your site does improve content quality of your site = visitors stay longer = Google Juice RSS feeds help distribute your information through social networks RSS feeds on social networks MAY appear as spam - FILTER

How to use RSS:

How to use RSS Follow content with RSS Readers Distribute your content to search engines Redistribute your content through social networks Share other content through your social networks Filter and Populate your websites with content Examples: http://HuffingtonPost.com / http://www.ontariotourism.com /

Resources:

Resources RSS Search Engine: http://www.search4rss.com / RSS Readers / Aggregators: http://www.google.com/reader RSS Social Network: http://www.onlywire.com RSS Submission Services: RSS Submitter RSS Filtering: http://www.feedrinse.com /

The Last Word::

The Last Word:

PowerPoint Presentation:

What’s The Next Wave?

Strategy 3 - Twitter:

Strategy 3 - Twitter

Tactic - Setting Up:

Tactic - Setting Up

How To:

How To Go to Settings Go To Profile Fill Everything In Double Dip Include Contact Information and a Call To Action

How To:

How To Click Here Choose Background Save

Resources:

Resources Twitter and Imagination

Resources:

Resources Top 10 Twitter Tips and Tricks eBook Sales Tip A Day YouTube Channel Refreshed-IT YouTube Channel

PowerPoint Presentation:

Lets Try Gold Dust Prezi and Twitter Prezi’s Rank Well in Google Results

Tactic - Tweet Adder:

Tactic - Tweet Adder Problem: Twitter is Time Consuming Automated Follow/Unfollow Automated Tweets Tweet Generator RSS feeds to Tweets

PowerPoint Presentation:

Automate Followers Add/Purge Tweet Promote Marketing Message going 24/7 Time Savings of 8 Hours per Account

How To:

How To Go to Tweet Adder Register for an account - 1, 5, 10 or unlimited Multiple Accounts use the hosting service Set Up the Automated Processes

Resources:

Resources Tweet Adder

Tactic - Social Oomph:

Tactic - Social Oomph Problem: Twitter is Time Consuming Recurring Tweets Schedule DM’s as Thank You Messages Ping.FM

PowerPoint Presentation:

How To Use Recurring Tweets for Continual Marketing or for A Period of Time - Not Available in Tweet Adder Save For Future Use Future Publish Recurring Tweets Multiple Accounts

PowerPoint Presentation:

SocialOomph Resources

Tactic - HootSuite:

Tactic - HootSuite

How To:

How To

Video Demo - Click to Play:

Video Demo - Click to Play CLICK HERE to PLAY VIDEO

Resources:

Resources CLICK HERE to Visit HootSuite Website

Tactic - Landing Page:

Tactic - Landing Page One goal Leads or Name Capture

How To:

How To Direct to a Landing Page Capture Emails and Names Automated Marketing Automate a Tweet

Gold Dust:

Gold Dust Add a Video Tell people what you want them to do 300% greater conversions Sales Leads

Resources:

Resources www.Unbounce.com www.authoritypro.com

The Last Word::

The Last Word:

PowerPoint Presentation:

Don’t Just Automate Engage Too Ask Questions Talk

Strategy 4 - Video:

Strategy 4 - Video

Why Video:

Why Video 80% retention 90% of online 300% conversion on landing pages 50 X’s Less competition YouTube - 2nd largest Search Engine

Tactic - Keywords:

Tactic - Keywords Why Keywords Targeted traffic See which keywords work and which don’t See if you are missing keywords Optimized videos - 50 X’s

How To:

How To Use Google Keyword Tool Go to YouTube Go to Google Find Your Topic Geographic Location + Term

Resources:

Resources Google Keyword Tool

Tactic - Video Camera:

Tactic - Video Camera Why Video Cameras are inexpensive Videos are descriptive Capture videos on the fly Really easy to do

How To:

How To Point Shoot Edit Post

Resources:

Resources Best Buy Future Shop Tips: Look for camera with Mic Jack Sony ECM-DS70p Mic on Ebay

Tactic - Screen Capture:

Tactic - Screen Capture

How To:

How To Presentation or Screen View Pick your program Record

Resources:

Resources ScreenFlicks - Mac CamStudio - PC Keynote - Mac Camtasia - Mac or PC Quicktime - Mac

Tactic - Editing:

Tactic - Editing

PowerPoint Presentation:

How To

Resources:

Resources iMovie Windows Movie Maker

Tactic - Tube Mogul:

Tactic - Tube Mogul

PowerPoint Presentation:

How To

Resources:

Resources TubeMogul Use the Keyword Tool Alternate: TrafficGeyser

PowerPoint Presentation:

Gold

Tactic - Webinars, Webcasts & Netcasts:

Tactic - Webinars, Webcasts & Netcasts Interview with Dave Kerpen - Author of Likeable

Keys to Effective Online Presentations:

Keys to Effective Online Presentations What’s Your Goal?

Do’s:

Do’s Have an event promotion and follow-up plan Keep Event Simple and Accessible Video-centric, Not Powerpoint Based Be Transparent - Let your guard down Show Some Personality

STOP SELLING:

STOP SELLING NO FEATURE DUMPS: Deliver value based content NO PITCHING: Inform, Educate, Entertain NO ME-ME’s Invite Subject Matter Experts DONT JUST TALK Listen to your audience

Record / Rebroadcast / Followup:

Record / Rebroadcast / Followup Record Events Live Rebroadcast On-Demand Registration = List Building Tool Syndicate Squeeze Videos

Resources:

Resources NetCast Event

The Last Word::

The Last Word:

PowerPoint Presentation:

Video Will Increase Your Chances of Getting Found Video Will Increase Your Odds Of Getting Google Page 1 80% Recall 90% of the Web by 2013 You CAN NOT Make A Viral Video

Tying The Process Together:

Tying The Process Together

PowerPoint Presentation:

What is your topic? Use Google Keyword Tool Decide what you want in a blog post - Presentation? Video? Audio? Distribute - Post & Distribute Tweet

The Ultimate Distribution Process:

The Ultimate Distribution Process

Getting The Word Out:

Getting The Word Out Want to see how 1 blog post can get sent to hundred’s of sites?

PowerPoint Presentation:

Blog Post Video Presentation / Prezi SlideShare Scrib’d TubeMogul } FaceBook OnlyWire Shareaholic Blog Pinging Services LinkedIn Twitter Ping.FM AddThis

Over 500+ Distribution Channels:

Over 500+ Distribution Channels

The Last Word:

The Last Word

PowerPoint Presentation:

Write great content - people will come back Have a plan to use multiple items for 1 blog post Optimize the keywords Use a geography if it relates - You’re competition probably isn’t doing this yet Most Important - Once you start the process, keep doing it - Dead Blogs denote laziness

Thank You’s :

Thank You’s All of you All of those who helped spread the word: Gabrielle Thome, Dave Eger, Ron Lessoway, Christina Smith

We are available to help any of you with implementing these strategies.:

We are available to help any of you with implementing these strategies.

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