Case Study- The Flash Pack


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How Envigo helped increase its organic traffic by 556% About : Envigo envisions and creates smart digital strategies that deliver seamless user experiences across channels, markets and platforms. You can reach out to them here :


Presentation Transcript

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envigo envigo CASE STUDY: How increased their organic traffic by 556

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envigo About The Flash Pack The FlashPack is a travel company based out of LondonUK that crafts your travel experiences by infusing backpacker’s soul with the style of a jetsetter. They are experts in small group travel tailor-made holidays. Contact Address : Office: 7 Prescott Place Clapham London SW4 6BS Tel : 0845 527 7647 +44 020 3051 1057 Email :

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envigo The Endeavour With a small marketing budget Lee Thompson the founder of The Flash Pack came up with the first ever selfie on top of the Christ the redeemer statue in Rio de Janerio during FIFA world cup in Brazil which became viral overnight.

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envigo The Challenges ➢ With the overnight success of their marketing campaign the flash pack wanted to maintain improve search engine visibility of their website. ➢ Determine niche keywords that identify with the brands offering and its customers and to win ranks on those keywords.

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envigo How Envigo helped overcome the challenges Envigo provided a four pronged approach to the challenge: ➢ Technical optimisation : various key technical parameters were optimized to have immediate impact on keyword ranks and organic traffic. ➢ Website content : niche keywords with good search volume were identified which correspond to companys offering to its customers using Google keyword planner and Webmaster tools. Web page content and meta data were written accordingly. ➢ Outreach and link generation : this included website promotion using various online channels and acquiring links from high authority domains in the travel tourism space. ➢ Mobile-friendly website : with Googles mobilegeddon update it was even more important to have a mobile friendly website to rank better on mobile search results.

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envigo The End Results The KPIs are keyword visibility index and percentage increase in organic traffic. ➢ Increase in number of impressions on Google search result. ➢ Increase in organic traffic by 556 as compared to the previous year. ➢ Improvement in site speed by 20 as compared to the previous year. ➢ Reduction in bounce rate by 18 as compared to the previous year.

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envigo About Envigo Strategy Technology Creative Marketing brand strategy brand communication research analytics web development e-commerce mobile development social apps content development web mobile design social media infographics search engine optimization paid marketing affiliate marketing email marketing conversion optimization Website : Contact Address : UK- De Jong Co EEF House Hook RG27 9TL United Kingdom Tel - +44 20 7193 6535 INDIA- 69 Bhawani Kunj D2 Vasant Kunj New Delhi India Tel - +91 11 26132591 Our Services

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envigo envigo thank you