Managed Webinar Case Study Sugar Research Australia

Category: Others/ Misc

Presentation Description

Making the decision to ‘go digital’ isn’t always easy, especially when you are communicating with a conservative audience. Andrea from Sugar Research Australia explains how technical assistance, an easy process and a clear vision resulted in a successful webinar pilot program.


Presentation Transcript

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1 Sugar Research Australia

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The Situation Sugar Research Australia SRA invests in and manages a portfolio of research development and extension RDE projects that drive productivity profitability and sustainability for the Australian sugarcane industry. An industry-owned company they are funded by a statutory levy paid by grower and milling businesses. Traditionally SRA used a blended approach in order to communicate with their key stakeholders. A combination of face to face seminars online publications and hard copy newsletters were created on a regular basis. While this method proved to be effective Marketing Manager Andrea Evers says they needed to find another way to educate and engage their members – a way that would take up fewer resources both physically and financially. “Travelling to and from regional locations to present in a face to face capacity was becoming incredibly costly – we needed to find another way. In saying this our industry is quite conservative and the majority of our members are 65 and over – we knew digital was the answer but we needed to ensure that we didn’t alienate our members.” The Solution In 2013 Andrea decided to launch a webinar pilot program aimed at members who were based in an office environment with easy access to the internet and who had a higher degree of technical knowledge. She also decided to use the Redback Managed Webinar solution to assist with the rollout. “We had never been involved in running webinars before so we wanted to make sure we had the support we needed. We were dealing with people who had never taken part in any conferencing whatsoever so in order for this to work having technical support and knowing that someone would pick up the phone at the other end were both critical elements.” In light of this a branded testing page was created to ensure that all registrants could test their system before the webinar and could be guaranteed access. “I definitely think that this contributed to the success of our series” states Andrea. “It meant that any technical issues were dealt with before the event which gave us and our members complete peace of mind.” 2 The Case Name: Andrea Evers Organisation: Sugar Research Australia SRA Position: Marketing Manager Industry: Association The Challenge: Going digital without alienating our conservative members The Solution: Redback Managed Webinars

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Let us manage your webinar today Call 1800 733 416 or Level 11 301 George Street Sydney NSW 2000 | The Result The first webinar attracted 44 registrations and feedback from those online was great – ‘we love the webinars they’re informing us in a way that we want to be informed’ one attendee said. Feedback from those joining the webinars is incredibly important for Andrea as it is how she measures her return on investment. “For us it’s all about the satisfaction of our members – if our levy payers are happy then that equals a successful outcome and tells me that we’re onto a good thing.” The success of the webinar program also means that SRA will launch phase 2 of the series which will see them targeting younger members. “I’m excited to run more webinars and see where they go. However I think I’ll stick to the managed solution – it’s easy and it’s nice to know someone is in the background looking after everything.” When it comes to advice for those looking to launch a webinar series Andrea says it’s about having confidence in your decision. “There is always going to be scepticism at first. It’s important to stand by your decision cover all bases and ask the right questions – I truly believe that anyone starting to work with the Redback team should be confident in their expertise and exceptional service.” Click here 3

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