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Free Powerpoint Templates CORPORATE LEVEL STRATEGY S RAJALAKSHMI 20100143

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CORPORATE LEVEL STRATEGY Action taken to gain a competitive advantage through the selection and management of a mix of business competing in several industries or product markets.

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KEY QUESTIONS 1. What businesses should the corporation be in ? 2. How should the corporate office manage the array of business units ? Corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts.

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LEVELS AND TYPES OF DIVERSIFICATION Low Levels of Diversification :- Single business > 95% of revenue comes from a single business Dominant 70% - 95% of revenue comes Business from a single business.

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Moderate to high levels of diversification :- Related < 70% of revenue comes from Constrained the dominant business, and all businesses share product , technological and distribution linkages Related < 70% of revenue comes from Linked (mixed the dominant business and there Related and are only limited links between Unrelated ) businesses

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Very high levels of diversification :- Unrelated < 70% of revenue comes from the dominant business and there are no common links between businesses

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BENEFITS OF CLS FOR THE FIRM Corporate strategy is important to businesses because it provides an overall direction for the firm. This allows the business to be proactive, rather than reactive. This means that the business can plan for the future and take advantage of opportunities, instead of simply reacting to changes in the marketplace as they happen. This can increase the firm's productivity, efficiency and profits.

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ISSUES DEALT BY CLS Corporate strategy deals with some of the most important strategic issues that a firm faces. How to structure the firm's financing, which capabilities to invest in and what industries to do business in. These are important issues because they deal with the essence of what the business is and how it will do business. They are also extremely important because they deal with the company as a whole and can affect several business units. Because they involve the company as a whole, they can also be costly investments which require careful consideration.

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ISSUES DEALT BY CLS T H A N K Y O U A L L

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