corporate social responsibility

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Social Change Through CSR Affecting Economic Environment Of Business :

Social Change Through CSR Affecting Economic Environment Of Business Submitted by: Dr. Mamta A. Mishra Mr.Parag R.Rajwade Mr. Sudhindra S. Apsingekar

Need & objectives of the study :

Need & objectives of the study To understand various issues of social relevance under CSR. To understand the relationship between CSR & economic environment of the business. To provide data on CSR practices undertaken by various corporate in India. To elicit views of business houses on CSR policies and review of their existing regulatory mechanism .


INTRODUCTION The concept of business & it’s environment. Emergence of the word corporate citizenship or CSR. 5 w & 1 h approach What is it ?? Who does it ?? When it is to be done ?? Why it is needed ?? Where it can be implemented ?? How it can be implemented ??

Social change & CSR:

Social change & CSR Change requires ability & willingness to do something different. Improved standard of living of the people. Openness & transparency in every relation. Social welfare through social awareness. (education & health) CSR Provides ample scope for social & psychological growth.


ECONOMIC EFFECTS Multiplier effect Contribution through taxes Avoiding actions that damage trust


ENVIRONMENTAL EFFECTS Waste minimization Reduce water usage Reduce energy usage Best use of valuable raw materials Green Campaigns


SOCIAL AND COMMUNITY Enhancing Safety and Health Programs that keep employees in the loop Working safety Human Rights Campaign Diversity is fostered through HR policies and practices

Implementers of CSR:

Implementers of CSR Infosys: Infosys foundation (1996) Community service Computer @ classroom. Larsen & Toubro: Construction Skills Training Institute (CSTI) Chennai Mumbai

Slide 10:

Tata motors: Integrated rural development program Employment & Health awareness Education Environment ICICI: Social initiative group Health & nutrition of poor Implementers of CSR

Slide 11:

ITC: Infrastructural support for schools To make it attractive for children To Impart practical knowledge Hero Honda: Vidya mandir Memorial hospital Sports complex Rural health care Implementers of CSR

Points to be noted…..:

Points to be noted….. Areas preferred for CSR implementation (most preferred = 1 & so on.) Education Health Environment Livelihood promotion Woman empowerment Sanitation Others Majority of the companies undertake CSR activities on regular basis. People around industry are preferred for development. Majority of the companies choose mode of “direct financial support”.


Suggestions Creation of awareness about CSR amongst the general public. Co-ordination between concerned parties. Involvement of small & medium enterprises. Penetrating the CSR activities in villages. Avoiding duplication of activities. Inter company CSR. CSR education at college or academic level. ACTION plan for CSR:

CSR in a nutshell …..:

CSR in a nutshell ….. CSR in day to day life: Movie theatres Petrol pumps Shops Private hospitals Private schools & colleges Hotels & restaurants Media Housing societies

Every company harms the environment (as an individual does) so CSR does two things :

Every company harms the environment (as an individual does) so CSR does two things Reduce negative effects & Increase positive contribution

Closing statement…:

Companies not doing CSR will not survive. It’s only the question of “WHEN” “BE THE CHANGE TO BRING THE CHANGE” Closing statement… Closing statement…

Slide 18:

Thank You

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